Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition.

What is a domain extension?

Your website domain extension is everything after the dot in your website address. The .com extension represents “commercial,” and is the most popular extension today; however, this means it’s also the most limited, with many of the best names already taken. Since companies began realizing they hadn’t fully tapped the domain extension potential, there are many extensions available from .finance to .pizza. While these may not help you in the real estate world, the .Homes extension does, and it’s only available to specific groups in the housing industry.

Why does the extension matter?

  1. Branding – A specific extension, especially one tied to the real estate industry, can help solidify your message and branding. A .Homes domain lets you register your personal name, business name, or a combination of your niche market or local geographic area, so you can keep your branding consistent. You will also have more flexibility and a better chance to create a domain more closely related to real estate and your brand. For example, if you own Sally Smith Realty, registering SallySmith.Homes or SmithRealty.Homes clearly shows viewers that you’re in real estate, while also keeping your name in the domain.
  1. Credibility – The .org, .edu and .gov extensions lend credibility to sites, since users already assume they’re reliable. Certain extensions, such as .Homes, have the same effect, since online searchers already know what the site should contain. Also, since a .Homes domain is only available to those in the housing industry who meet certain criteria, owning this domain instantly conveys trust and builds credibility with consumers.
  1. Commitment – By purchasing a domain extension, it shows viewers that you’re committed to your craft and your brand. Specifically, a .Homes domain offers you the chance to secure a memorable domain that aligns with your marketing efforts, while at the same time helping consumers easily identify you as a real estate professional.

What can I do with a .Homes extension?

Build your real estate empire. Domains like JohnNortonRealty.Homes or SoFLRealty.Homes clearly establish a strong connection to the real estate industry. A .Homes extension allows you to secure a clear, concise domain that aligns with your marketing efforts, while at the same time letting consumers find you more easily online. Finally, a memorable domain name can easily help you connect with past clients, since they’re more likely to remember your site.

One other unique way to build your brand with a .Homes domain is to secure your geographic area or target market, making it easier than ever for consumers to know you’re the real estate leader in that specific area. With new areas opening up monthly, you may be able to secure CityName.Homes, BuyCity.Homes or Neighborhood.Homes.

If you’re looking for a more unique way to brand yourself or your business, acquiring a .Homes extension can set you apart from your competition. Learn more by visiting—but act fast. The best names are going quickly on a first come, first served basis.

Rob Purdy is director of Domain Sales for

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