Cutting-Edge Customization

When you operate a tech-savvy, cloud-based brokerage with a fresh business model, partnering with vendors who can accommodate your unique needs is critical. For Josh Harley’s Fathom Realty, located in 18 states and covering over 35 MLSs, finding a custom website firm to help build his mostly-virtual company’s web presence was a tall order. Luckily for Harley, Real Estate Webmasters (REW) was able to stand and deliver.

“We wanted one single website that encompassed all our markets and agents. Up until we found Real Estate Webmasters, no one else could or would help us,” says Harley.

Fathom Realty is a fast-growing, agent-owned company focused on offering agents low, flat-fee based commission splits, backed by the technology, training, coaching and support expected from a forward-thinking, full-service brokerage. With only a few brick and mortar locations throughout the nation, Harley wanted his website to function as the be-all, end-all promotional tool that would empower his brokers and agents.

“Initially, we used one of Real Estate Webmasters’ premium templates until they were able to complete our custom design. I personally designed the site we’re currently using. Real Estate Webmasters was able to take my Photoshop designs and implement them quickly, which made for a nice experience,” adds Harley.

When deciding on a website vendor, Fathom Realty had four primary requirements. First, they needed a vendor that could implement multiple MLSs into the same site. (“Very few can offer this or do it right,” says Harley.) Second, they needed a vendor with a track record of building and servicing sites for larger clients. Third, Fathom was looking for solid lead conversion with a CRM that could nurture and help convert visitors. Last was the need to offer each agent his or her own sub-site at a reasonable cost.

“Real Estate Webmasters was the only vendor we found that met all four of our needs and made it affordable. We had faith in their ability to deliver,” says Harley.

With REW’s flexible solutions, Harley’s company can compete with their largest competitors, which is important when attracting new clients and recruiting new agents.

“Real Estate Webmasters has a unique proposition in that they will build anything you want as long as you’re willing to pay for it. I’ve never met another website vendor that allows their customers to customize their sites. This allows us to make changes as needed in order to stay ahead of our competition and not have to play catch-up,” says Harley.

REW also backs up its powerful offerings with a support staff that’s “courteous and responds quickly,” a necessity for a fast-growing brokerage like Fathom. It’s these pieces combined that leads Harley to recommend REW to any brokerage, large or small.

“They’re affordable without being cheap,” he says. “Their websites are sharp, professional, responsive, and their staff is knowledgeable. Real Estate Webmasters takes much of the stress out of the technology portion of our business, and that’s priceless.”

For more information, please visit www.realestatewebmasters.com.

Nick Caruso is RISMedia’s senior editor. Email him your real estate news ideas at nick@rismedia.com.

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