Study: Dedication Valued Most by Homebuyers and Sellers

Homebuyers and sellers gave real estate professionals who exercised dedication high marks in J.D. Power’s recently released Home Buyer/Seller Satisfaction Study.

Satisfaction, the study found, is determined by the amount of time the real estate professional invests in keeping the client informed, and the real estate professional’s responsiveness to client concerns and questions. Homebuyers place importance on the relationship with their real estate professional; sellers value their real estate professional’s efforts to market their home.

Recommendations and reputation, significantly, are major factors in homebuyers’ and sellers’ decisions to select a real estate professional.

“With the real estate market remaining strong, it is more important than ever that agents, buyers and sellers focus on the trade basics, especially for first-timers,” says Greg Truex, senior director of the At-Home Practice at J.D. Power. “When agents remain transparent, informative and responsive, they can greatly impact customer satisfaction and increase agent reputation and recommendations.”

Source: J.D. Power

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