Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition. What is a domain extension? Your website domain extension is everything after […]

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Predictive Analytics: The Next Big Thing in Real Estate?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Life Hacks Using Smart Home Devices 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? In this first article of a three-part series, learn all […]

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Cutting-Edge Customization

When you operate a tech-savvy, cloud-based brokerage with a fresh business model, partnering with vendors who can accommodate your unique needs is critical. For Josh Harley’s Fathom Realty, located in 18 states and covering over 35 MLSs, finding a custom website firm to help build his mostly-virtual company’s web presence was a tall order. Luckily […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Hello, You’ve Been Hacked

Will your E&O policy cover you if your brokerage’s intranet site is locked by ransomware? Imagine this scenario: An agent arrives at her office to find the company’s intranet site locked with a message on the screen from a hacker demanding ransom. There’s no reason for panic because, in addition to having a standard errors […]

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Growing Your Business in Unpredictable Times: Don’t Miss RISMedia’s 2017 CEO Exchange

Over 225 of the most powerful and successful real estate leaders will take to New York City this September for RISMedia’s 2017 Real Estate CEO Exchange, “Growing Your Business in Unpredictable Times.” The exclusive, day-and-a-half-long event, taking place Sept. 12-13 at the prestigious Harvard Club, will share strategies for increasing business and operating a profitable […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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Keep Eyes off Your Prize: Why Multi-Factor Authentication Is a Real Estate Must

There’s no time to waste in today’s real estate market. For clients to successfully win a bidding war, transaction documents have to move faster than the competition. That’s why real estate professionals across the country are turning to digital tools like e-forms and electronic signatures to close more deals in less time. Taking the digital […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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Harnessing the Real Power of Data

As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market 24/7. While we haven’t been able to track down that elusive crystal […]

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Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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The Greening of the MLS

The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to price properties and identify the value of the features within. They know that the sale price of […]

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Silicon Valley’s Predictive Analytics to Fuel Leading Real Estate Brand

RE/MAX and HouseCanary Announce Strategic Alliance RE/MAX, LLC, a leading real estate brokerage franchisor, and HouseCanary, a leading modern data analytics company for real estate professionals, this week announced their collaboration that aims to make RE/MAX agents more productive than ever. Data from RISMedia’s 2016 Power Broker Report as well as the 2016 REAL Trends […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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A Mindset for Your Online Marketing Plan

Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics, and budgeting? If you, like me, suspect that the latter is true, I humbly suggest turning to professional communicators […]

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Zillow Group to Launch New Consumer Brand

In a bold move—and likely a surprise to the 89,000-plus real estate professionals presently paying for its services—Zillow Group announced today its intent to launch a new consumer real estate search portal, RealEstate.com. The portal is “designed for millennial homebuyers,” according to a release about the launch, and will source listings directly from brokerages, franchises […]

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Adding Value Every Step of the Way

For more than 20 years, REALTOR® Melissa Stanford, owner of Stanford Realty Company in Savannah, Ga., has been helping consumers in Chatham, Effingham and Bryan counties with their real estate transactions. Over that time, Stanford has seen a host of new opportunities come along claiming to help real estate professionals find buyers and attract listings. […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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Save Time Every Step of the Way With Quicken Loans

Not all buyers are created equal; their wants and needs can vary as much as night and day. As real estate professionals, agents and brokers need to be prepared to handle all kinds of customers, from the most tech-savvy of the bunch to those who have never touched social media or the internet. Learning how […]

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10 Tips for Entering the Drone Zone

Drones offer real estate professionals myriad ways to showcase their listings from a new and inexpensive perspective. Below, real estate photography provider VHT Studios outlines 10 tips for entering the drone zone: 1. Know your strategy. Understand the role drones will play in your marketing efforts, and how to use them effectively. Incorporating drones into […]

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Data Gets Real: How HouseCanary’s Predictive Analytics Can Raise Your Game

Collaboration with Google Boosts Interest in Real Estate Services As in most industries, data has changed the way real estate professionals do business. From home valuations to local school, business and crime statistics, today’s brokers and agents are armed with a lot of information—consumers have come to expect nothing less. While the industry has come […]

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A New Secret Weapon for Top Producers

Attracting new clients is front and center for most agents, from those fresh out of training to seasoned agents with decades of experience under their belt. From spending hours on social media to chasing referrals, finding new clients takes up a large amount of time and energy. But for an elite few, attracting sellers has […]

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How Your Smartphone Can Help You Track Expenses and Maximize Tax Deductions

As real estate agents, you are eligible for a host of deductions—from car mileage to meals and entertainment—permitted you keep track of your business-related expenses. However, with so many expenses and so little time, it’s easy to lose receipts, forget what was business and what was pleasure, and miss out on deduction opportunities come tax […]

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Too Many Leads, Not Enough Time? Help Is a Phone Call, Text or Email Away

For better or worse, we’ve been spoiled. In today’s information-ready world, when we need an answer, we expect to get it fast—almost instantly, in fact. Anything else falls short. The real estate industry is no exception. One of the biggest challenges for today’s real estate professionals is responding to leads with lightning speed. Yet, as […]

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Webinar: Same Spend, Double the Closings

Join realtor.com® this week for the next webinar in its Results Series showcasing one broker’s secret to double the closings—with the same spend! Who: Andrew Dorn, national speaker, vice president, Events, realtor.com; Robert Slack, broker/owner, Robert Slack Fine Homes What: Slack will discuss his late career, successful transition into real estate, fueled by online leads […]

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