Realtor.com Results Summit Zeroes In on Agent Productivity

Realtor.com®’s upcoming annual Results Summit, “Break / Through,” will zero in on agent and team productivity, with more than 50 top sales professionals revealing insights for success. The two-day event takes places Sept. 18-19 at the Cosmopolitan of Las Vegas. Register. Breakout sessions at the event cover topics including lead generation and conversion, developing engaging […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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The ‘New’ Home Should Be a Powerful Content Engine

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains for more than 25 years, it is safe to say it is […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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How Real Estate Agents Can Boost Their Presence With Instagram

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Home Inspections: Items That Aren’t Deal-Breakers Dual Agency vs. Designated Agency: Understand the Difference How to Have a More Modern Office: Alternative Work Arrangements Something most real estate agents don’t realize is the power Instagram has to […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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A Mindset for Your Online Marketing Plan

Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics, and budgeting? If you, like me, suspect that the latter is true, I humbly suggest turning to professional communicators […]

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How to Create a Geographic Farm and Win More Listings

Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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Power Teams: Really? Do I Have To?

As a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this is a question I hear quite a bit. Bottom line: It’s not comfortable or convenient to run your business with operational excellence, or to even move in that direction. Let’s […]

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How to Use Co-Promote in Your Real Estate Marketing

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work. If you have […]

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