Robin Dickson: Meeting Challenges With Training and Technology

Those who live and work in San Francisco’s luxurious East Bay understand that when a home goes on the market in the area, it doesn’t last very long, and the price is usually high. Robin Dickson, executive vice president of J. Rockcliff REALTORS®, has been working in the area for a long time, and has […]

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An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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Why Opening a Brokerage of Your Own Is the Next Move for Your Business

For any successful real estate agent, there comes a time when you inevitably ask yourself, “What’s next?” Even at the pinnacle of a sales career in real estate you still need to think about your next move and how to continue to expand and grow a business asset. Attend any real estate conference, training class […]

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3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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Harnessing the Real Power of Data

As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market 24/7. While we haven’t been able to track down that elusive crystal […]

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Silicon Valley’s Predictive Analytics to Fuel Leading Real Estate Brand

RE/MAX and HouseCanary Announce Strategic Alliance RE/MAX, LLC, a leading real estate brokerage franchisor, and HouseCanary, a leading modern data analytics company for real estate professionals, this week announced their collaboration that aims to make RE/MAX agents more productive than ever. Data from RISMedia’s 2016 Power Broker Report as well as the 2016 REAL Trends […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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A New Secret Weapon for Top Producers

Attracting new clients is front and center for most agents, from those fresh out of training to seasoned agents with decades of experience under their belt. From spending hours on social media to chasing referrals, finding new clients takes up a large amount of time and energy. But for an elite few, attracting sellers has […]

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Staying on Top with Technology and Coaching

In the following interview, Leah Wolfe-Kraemer, managing broker of Realty ONE Group Goodyear in Goodyear, Ariz., discusses agent development, market conditions and technology. Region Served: Southwest Valley Years in Real Estate: 12 Number of Offices: 1 Number of Agents: 340 Average Time on Market: 69 days Average Sales Price: $227,339 What is your go-to time […]

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