The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Ask the Expert: How Can I Keep Lines of Communication Open With Clients and Prospects?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: What methods are most effective in keeping the lines of communication open among current clients and potential customers? A: Communicating with past and future clients is key when it comes to success in the real estate industry. Aside from having a website […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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Direct-Mail Marketing Key to Nurturing Relationships With Past and Future Clients

Nurturing relationships and positioning yourself as the expert in the field of local real estate is critical when it comes to developing the top-of-mind awareness needed to keep your listing pipeline full. With various farming techniques to choose from, real estate professionals are often overwhelmed when determining which strategy will bring them the most success. […]

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$2.8 Million Beachfront Home Sale Raises Bar for Ft. Lauderdale Luxury Real Estate

One of only 31 estates in the exclusive oceanfront neighborhood on A1A north of Sunrise Blvd., 1799 N. Fort Lauderdale Beach Blvd., Fort Lauderdale, recently sold after just 134 days on the market. Listed at $2,995,000, the 4,250-square-foot estate was purchased for $2,826,500. “This is the only single-family home on North Fort Lauderdale Beach that […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Use Hyper-Targeted Marketing to Create Connections

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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The ‘New’ Home Should Be a Powerful Content Engine

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains for more than 25 years, it is safe to say it is […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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RE/MAX United: Where Productivity Is Priority

Whether it’s the local inventory shortage or the state of the national economy, Tom Rich doesn’t spend a lot of time trying to predict the future—and for good reason. With a company culture that revolves around agent training, collaboration and access to leadership, the broker/owner of Rockford, Mich.-based RE/MAX United has created an environment where […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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How Real Estate Agents Can Boost Their Presence With Instagram

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Home Inspections: Items That Aren’t Deal-Breakers Dual Agency vs. Designated Agency: Understand the Difference How to Have a More Modern Office: Alternative Work Arrangements Something most real estate agents don’t realize is the power Instagram has to […]

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6 Dos and Don’ts of Navigating the Busy Season

Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise, up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful […]

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Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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Ask the Expert: How Do I Build a Global Practice?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they’re moving into your local market, Americans searching overseas, or foreign-born living in your area […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?

Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the […]

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Utilizing Every Opportunity

In the following interview, Cathy Griffin, broker of CENTURY 21 Towne & Country in Salisbury, N.C., discusses integrated marketing in her referral- and repeat client-based business. Region Served: Several counties in North Carolina Years in Real Estate: 27 Number of Offices: 2 Number of Agents: 18 Best Tip for Dealing With Difficult Customers: It’s not […]

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Want to Be the Best? Be a Leader First

For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader. A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddie Wilder, broker/owner of ERA Wilder Realty, while waiting on his table. Olson mentioned he was looking […]

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How to Create a Geographic Farm and Win More Listings

Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]

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3 Top-Secret Strategies That Will Make You a Rock Star

Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, the real estate agent doesn’t carry a high brand of differentiation, as it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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10 Tips for Entering the Drone Zone

Drones offer real estate professionals myriad ways to showcase their listings from a new and inexpensive perspective. Below, real estate photography provider VHT Studios outlines 10 tips for entering the drone zone: 1. Know your strategy. Understand the role drones will play in your marketing efforts, and how to use them effectively. Incorporating drones into […]

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