Women of Color: A Powerful Demographic for the Future

The statistics are captivating: American Express OPEN’s 7th Annual State of Women-Owned Businesses Report reveals that businesses owned by women of color have grown 467 percent since 1997. Numbering 5.4 million, minority women-owned businesses comprise 46 percent of all women-owned firms, have over 2 million employees and generate $361 billion in annual revenue. In the […]

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Women’s Homeownership: A Sanctuary

For real estate agents to be better prepared to serve women homebuyers, they must recognize women’s power as a buying pool and understand the meaning of homeownership to women—the fastest-growing and most exciting market in the housing ecosystem. Delaying marriage, higher educational attainment and presence in higher-paying jobs have made women a budding home-buying market: […]

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How Diversity in Brokerages Attracts More Business

As evidenced by a recent National Association of REALTORS® (NAR) report, real estate agents come from all different backgrounds, have varying skills and bring with them unique experiences. Diversity plays an important role in the real estate industry, which is why NAR offers an At Home With Diversity certification program, and, as Fair Housing laws […]

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Emerging Trends: Women Entrepreneurs and Single Women

With new trends developing at a rapid pace, driven by housing’s changing landscape and the prevalence of technology, it’s essential to know what lies on the horizon. Two of the most important and fastest-growing markets today are women entrepreneurs and single women. Women Entrepreneurs According to Ernst & Young (EY), women are starting businesses at […]

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The Growing Importance of Diversity in Real Estate

It’s no secret that diverse workplaces, from real estate franchises to Fortune 500 boardrooms, benefit immensely from diversity. In fact, Women in Business: The Value of Diversity—a 2015 study from global advisory firm Grant Thornton that analyzed S&P 500 companies—reports that American companies without female executives missed out on $567 billion in revenue in 2014. […]

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Smart Home Technology Is the Smart Way to Sell

Potential homebuyers are looking to buy smart, even if they have to pay more to do it. Buying “smart” means purchasing a home with pre-installed smart home technology, a trend that’s reinvigorating real estate. Smart technology refers to devices that are connected to the internet and can be controlled and monitored from any location via […]

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The Power of Empathy in Business and Employee Retention

Empathy is the ability to share the feelings of another and to imagine how you would feel or think in another’s shoes, and it’s vital in establishing personal relationships. Recent studies even indicate its pertinence to our professional relationships in the workplace. This form of empathy, often referred to as “corporate empathy,” is a skill […]

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A Setting Sun on the Luxury Real Estate Market?

The sizzling real estate market of the last few years experienced a formidable cooldown last year. Sales of residences valued at $1 million and higher increased a mere 1 percent in 2016 after rising 8 percent in 2015 and 16 percent in 2014, according to a new report, “Luxury Defined” from Christie’s International Real Estate. […]

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Maximize Your Business With Women Homebuyers: Register for the 2017 NAWRB Nexus Conference Today!

The synergy leading up to the 2017 NAWRB Nexus Conference: Women’s Collaboration for the Future is filling up our attendees list faster than you can say “Sold!” With an inside look at housing ecosystem developments, NAWRB’s expert panelists deliver actionable solutions with specialized forecasts. Women homebuyers are one of the most exciting and fastest-growing markets today. With […]

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The Future of Small Businesses

With limited employees, capital and resources, small businesses are hit the hardest by rigorous regulations, and the expense of compliance often poses sustainable growth roadblocks for the entrepreneurs who need it most. The following months could prove especially pivotal for small business owners due to the growing possibility of new legislation and regulations. Access to […]

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