5 Cs of a Successful Farming Strategy With RPR®

NAR PULSE—Nowhere is there a more streamlined single source of data and reports that fulfill every aspect of a successful farming campaign. From targeting and analyzing the marketability of potential neighborhoods to resources that help you “break the ice” with homeowners, it’s all here with Realtors Property Resource® (RPR®). Get started. Every Child Deserves a […]

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Sustainability: How NAR Is Responding to Growing Interest

When you hear the term “sustainable real estate,” what topics come to mind? Perhaps your first thoughts are environmentally-friendly properties, or creating walkable communities, or using fewer resources in your real estate practice. Each of these topics, and many more, fall under the umbrella of sustainability. Regardless of how you think about sustainability as a […]

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Make REALTOR® Safety a Priority Year-Round With Tips From NAR

The National Association of REALTORS® (NAR) is committed to keeping our members safe and empowering them with the knowledge and awareness to avoid risky situations. As part of that commitment, NAR offers helpful weekly safety tips for REALTORS® throughout the year. It’s always a good time to review your office safety protocols. Build a culture […]

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Pending Home Sales Flop

Pending home sales flopped in May as inventory continued to drag on the housing market, down 0.8 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). The PHSI posted 108.5 in May, down from 109.4 in April. The Index is based on contract signings. “Monthly closings have recently been oscillating back […]

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New Ad Campaign Encourages Consumers to Get REALTOR®

As a real estate broker, you’re affiliated with two key brand identities—your office’s brand (whether independent or franchised) and the REALTOR® brand, shared with thousands of other brokerages. The REALTOR® brand is an important and impressive membership mark that identifies you and your agents as upholding a strict Code of Ethics while serving as consumer […]

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Build a Better Listing Presentation Package With RPR®

NAR PULSE—Sellers want to know if your agents’ presentations are based on their keen sense of the market, their expertise in determining value, and their ability to bring a deal to close in the shortest time possible and at the highest price. The key to your agents nailing that next listing is for them to […]

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NAR: Sellers Say They’re Ready

Many homeowners have been reluctant to list their homes for sale—some by choice, some for fear of being unable to afford a new home, or of coming out in the red. Recently released findings from a survey by the National Association of REALTORS® (NAR) show more homeowners are ready to move on and unload…or, at […]

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Goldberg Named Next CEO of NAR

Bob Goldberg has been named CEO of the National Association of REALTORS®. Goldberg currently serves as NAR senior vice president of Sales & Marketing, Business Development & Strategic Investments, Professional Development and Conventions for NAR. Goldberg was the choice of NAR’s leadership team after an extensive national search. He succeeds Dale Stinton, who is retiring […]

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Existing-Home Sales Bloom After Rainy April

Existing-home sales bloomed in May after a rainy April, with the median days on market at a new low and the median sales price at a new high, the National Association of REALTORS® (NAR) reports. Existing-home sales totaled 5.62 million, a 1.1 percent increase from April and a 2.7 percent increase from one year prior. […]

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Build Your Business With the REALTOR® Store

NAR PULSE—NAR’s online REALTOR® Store offers hundreds of business-boosting products and publications to help REALTORS® succeed, including titles just for brokers. Find everything you need, from the latest research reports, Real Estate Brokerage Essentials®, the latest tech topics and webinars that will give you a competitive edge. Start shopping. REALTOR® University Graduate Spotlight: Deborah Carter […]

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Ask the Expert: How Do Global Clients Differ From Domestic Clients?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do global clients differ from domestic clients? A: Working with global clients brings a unique set of challenges that real estate professionals working with domestic buyers don’t typically worry about. From establishing creditworthiness for financing […]

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NAR Power Broker Roundtable: The View From Mid-Year

The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses the trajectory of the housing market so far this year, and what lies ahead for the remainder of 2017. Moderator: Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR Panelists: Rei Mesa, President/CEO, Berkshire Hathaway Home Services […]

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Don’t Forget! Save up to 25 Percent on Your Next Car Rental

NAR PULSE—NAR members save up to 25 percent year-round on car rentals. Take advantage of your member benefits the next time you rent a car through REALTOR Benefits® Program partners Avis®, Budget® and Hertz®. Save now. REALTOR® University Graduate Spotlight: Deborah Carter Learn how Deborah Carter, MRE, ABR, a REALTOR® with Suburban Realty Professionals in […]

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REALTORS® Gather in D.C. to Address Key Issues

Approximately 9,000 REALTORS® are gathered in Washington, D.C. this week for the REALTORS® Legislative Meetings & Trade Expo, addressing members of Congress and regulators on key real estate issues, as well as participating in sessions delivered by industry experts and thought leaders. “With a new president and Congress in office, it’s vitally important for regulators […]

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3 Steps to Take Now to Make Next Year’s Taxes Easier

Tax time is, for many, one of the most stressful times of the year. But if you sit back and relax completely after filing your annuals, this may be part of the problem. In order to reduce stress at tax time, it’s important to prep ahead—especially if you spent the two weeks leading up to […]

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Home Prices Charge Upward, Stoked by Strong Sales Pace

Home prices continue to escalate, charging upward 6.9 percent in the first quarter of 2017, according to the latest quarterly report by the National Association of REALTORS® (NAR). The increase, stoked by the strongest quarterly sales pace in a decade, marks three straight quarters of growth. “Prospective buyers poured into the market to start the […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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NAR Power Broker Roundtable: Reading Today’s Economic Climate

The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses adapting business strategy to today’s economic climate. Moderator: Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firm Relations, NAR Panelists: Nelson Zide, Executive Vice President, ERA Key Realty Services, Framingham, Mass. Chris Kutzkey, Broker/Owner, John L. Scott Real Estate, […]

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Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more credentials called designations and certifications. In total, there are 26 NAR designations and certifications. Each of these individual […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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Join the Celebration of REALTOR® Advocacy This May

Every member of the National Association of REALTORS® (NAR) shares the goal of revolutionizing the real estate industry and preparing REALTORS® for sustainable future success. Advocacy plays a critical role in achieving those goals, while also supporting property ownership throughout our communities. To help demonstrate the importance of advocacy at the national, state and local […]

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Be a Star at the REALTORS® Legislative Meetings & Trade Expo

One of my favorite events of the year is the REALTORS® Legislative Meetings & Trade Expo, a time when members unite in their shared voice as advocates for the real estate industry, while also celebrating their individual contributions. For brokers, it’s also an excellent opportunity to explore the latest resources to support your success and […]

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Redefining Leadership

In May 1990, I was commissioned as a Second Lieutenant in the United States Army—third-generation American, third-generation member of the armed forces. I earned this commission after completing four years of Reserved Officers Training Corps (ROTC) coursework and training during college…and that was just the start of my military education. I learned a great deal […]

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NAR’s At Home With Diversity® (AHWD®) Certification Program Launches First-Ever Online Course in Spanish

The following information is provided by the Center for REALTOR® Development (CRD). In partnership with NAR’s Diversity program, Center for REALTOR® Development is pleased and proud to announce the launch of the At Home With Diversity® (AHWD®) certification’s first-ever online course in Spanish. Launch of this course is significant from both a global and national […]

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Flood Insurance Critical for a Vibrant Housing Market

Each year, the federal government spends billions of dollars on disaster relief to flood victims—all at taxpayer expense. While floods claim more lives and property than any other natural disaster, it’s important to note that flood disasters have been declared in every state in the past five years alone. Floods are not only coastal issues, […]

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Low Supply Undercuts Pending Home Sales in March

Pending home sales were undercut by low supply in March, ticking down 0.8 percent in the National Association of REALTORS® (NAR) recently released Pending Home Sales Index (PHSI). The PHSI posted 111.4 in March, down from 112.3 in February. “Home shoppers are coming out in droves this spring and competing with each other for the […]

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Knowledge Reigns Supreme in Resort and Second-Home Marketplace

Louis Price, a REALTOR® with Coldwell Banker in New Buffalo, Mich., has seen his business gravitate toward second homes over the last several years. Serving the Lake Michigan area, his client base trends toward second-home seekers from Chicago who are looking for homes by the lake. That’s why when Price first learned about the Resort […]

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Real Estate Industry Sounds Off on Trump Tax Plan

President Trump’s proposed tax plan has been met largely with disapproval from the housing industry, with several constituents concerned about a change that would double the standard deduction—and, in effect, invalidate the tax benefits of owning a home. “For roughly 75 million homeowners across the country, their home is more than just a number,” said […]

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The Greening of the MLS

The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to price properties and identify the value of the features within. They know that the sale price of […]

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Window to the Law: CFPB Consent Orders for RESPA Violations

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Watch the new Window to the Law video from the National Association of REALTORS® (NAR) […]

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Keeping Your Brokerage on the Right Side of the Law

Running a real estate brokerage involves many responsibilities, including staying on top of ever-evolving legal issues. Fortunately, brokers can rely on extensive legal resources from the National Association of REALTORS® (NAR) to make sure they’re covering all the bases. Among the most beneficial resources for brokers: Window to the Law Videos Each month, NAR issues […]

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Ask the Expert: How Do I Build a Global Practice?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they’re moving into your local market, Americans searching overseas, or foreign-born living in your area […]

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Existing-Home Sales March On at Highest Pace in 10-Plus Years

Existing-home sales leaped to their highest pace in 10-plus years in March, reaching a robust level of activity not seen since February 2007, according to the National Association of REALTORS® (NAR). Existing-home sales totaled 5.71 million last month, a 4.4 percent increase from February and 5.9 percent increase from one year prior. Inventory increased, as […]

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Millennials Are All About the Online Experience—Except in Real Estate

When it comes to interacting with businesses, millennials are all about the online experience—except, a new survey shows, when in need of real estate services. Seventy-five percent of millennials recently surveyed by CentSai, a financial wellness website, would prefer to enlist the help of a local real estate agent than an online agent. Seventy-one percent, […]

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Opportunities to Make a Home Green Exist on a Spectrum

The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of existing homes. In […]

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21 Steps to a Stellar Listing Presentation With RPR®

NAR PULSE—It’s all here: 21 great ideas your agents can use to build their listing business from the ground up, all neatly packaged in a step-by-step action plan from RPR® (Realtors Property Resource®). Get started. Your Complete Online Solution .REALTOR is more than a web address; it’s a solution. Web address. Website. Email. With .REALTOR, […]

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Institutional Investors to Rein In Capital to Real Estate

Institutional investors, including banks, insurance companies, pensions and REITs, will rein in capital commitments to real estate an average 19 percent this year, on track to total $62 billion, according to a new survey by Institutional Real Estate, Inc. (IREI), an institutional real estate investment consultant, and Kingsley Associates, a real estate research firm. “The […]

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NAR’s Sustainability Program Releases Inaugural Report

The following information is provided by the Center for REALTOR® Development (CRD). In the fall of last year, at the request of its members, the National Association of REALTORS® (NAR) created a new program to oversee its efforts related to sustainability in real estate. Two key goals of the program are to begin a dialogue […]

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Investment Home Sales Dominate Second Home Market in 2016

Investment home sales dominated the second home market in 2016, off the charts by 4.5 percent to total 1.14 million, according to the National Association of REALTORS® (NAR) recently released 2017 Investment and Vacation Home Buyers Survey—but vacation home purchases plunged, down 21.6 percent to a total 721,000. NAR Chief Economist Lawrence Yun attributes the […]

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Stay Safe at Work With April 26 Safety Webinar

NAR PULSE—In a free webinar from the NAR REALTOR® Safety Program, Paula Monthofer, owner of Focus School of Real Estate and 2017 President of Arizona REALTORS®, will discuss the dangers of being too nice for your own good, and the safety of being prepared and professional. The webinar is April 26 at 1 p.m. CDT. […]

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REALTORS® Answer Call for Greener, Sustainable Homes

More homebuyers and sellers are in the market for greener, sustainable homes—and REALTORS® are answering the call. Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) REALTORS® and Sustainability report say consumers have an interest in sustainability as it pertains to real estate—homes that have features intended to conserve natural resources, […]

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Will Single Buyers Capture a Greater Share of 2017 Home Sales?

According to data from the National Association of REALTORS®, the share of single buyers was on the decline from 2011 to 2015, as there was more competition in the market from investment and vacation homebuyers. The share of single buyers rebounded in 2016, however, possibly signaling new developments for the future—but first, let us look […]

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Policy Matters: The Resilience of RESPA

With the recent change in political landscape, attacks against the Consumer Financial Protection Bureau (CFPB) are relentless, causing many to question the longevity of the agency charged with regulating consumer financial products. In 2010, in the wake of the U.S. financial crisis, the Dodd-Frank Act created the CFPB as an independent agency designed to protect […]

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10 Reasons Green Is the New Normal in Real Estate

The following information is provided by the Center for REALTOR® Development (CRD). In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand that green real estate (also known as efficient, high-performance, sustainable) is the new normal and has reached […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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Understanding the Landscape of Short-Term Rental Restrictions

The following information is provided by the Center for REALTOR® Development (CRD). Since around 2008, with the launch of on-demand rental reservation websites such as Airbnb, the short-term rental market has been growing at a very healthy (and, to some, alarming) pace. While short-term rentals benefit their local markets by promoting tourism and revenues, and […]

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Positive Trends to Emerge for Buyers in 2017

In 2016, home prices experienced increases, despite the predictions of many that prices would fall for the first time since the recovery began. Home price gains were buoyed mostly by limited inventory, with entry-level homes being particularly short in supply. Many areas across the country saw sales prices touch their pre-2007 values, while mortgage rates […]

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