Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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Top 10 Metro Areas for Millennials

Millennials are buzzworthy and the focus of nearly every industry, especially real estate because they represent the largest age demographic of prospective homebuyers, according to research conducted by realtor.com®. With their current domination of the home purchasing pool, it’s important to know all you can about them. So, here’s what we know: One-third of active home shoppers are […]

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It’s About Time: Builders Responding to Renter Rush

Will they, or won’t they? Whether millennial renters would make the transition to homeownership has been hotly debated since the housing crisis—and now, there is more evidence pointing to the affirmative. According to a recent report by the Wall Street Journal, home builders are starting to double back on starter home production, recognizing valid demand […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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Millennials Are All About the Online Experience—Except in Real Estate

When it comes to interacting with businesses, millennials are all about the online experience—except, a new survey shows, when in need of real estate services. Seventy-five percent of millennials recently surveyed by CentSai, a financial wellness website, would prefer to enlist the help of a local real estate agent than an online agent. Seventy-one percent, […]

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Millennials Put Home-Buying on Hold After Last Year’s Rate Hike

Will more interest rate hikes this year turn millennials off to buying a home? A sizable share of millennials recently surveyed by TransUnion decided to put off buying a home after learning of the interest rate hike in 2016, with 42 percent reporting that the raise in rate influenced their plans. The key interest rate, […]

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Zillow Group to Launch New Consumer Brand

In a bold move—and likely a surprise to the 89,000-plus real estate professionals presently paying for its services—Zillow Group announced today its intent to launch a new consumer real estate search portal, RealEstate.com. The portal is “designed for millennial homebuyers,” according to a release about the launch, and will source listings directly from brokerages, franchises […]

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