Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How can I work the international crowd, without paying for it? A: You don’t have to invest in expensive property portals to showcase listings to the world—you just need your listings to appear on realtor.com®. They’re […]
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We all know that in order to succeed in business, you must market yourself. You post to Facebook consistently, write blogs, send emails and even cold-call. You’re a marketing machine, but you’re still not bringing in as many leads as you’d like. If you’re sending your audience to your homepage, that might be the reason why… Here’s […]
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You’ve probably heard the adage that 20 percent of the people in real estate make 80 percent of the money. Why is that? Though everyone gets 24 hours in a day, it’s how you choose to spend those 24 hours that’s the great differentiator between whether you’ll sell five, 50 or 500 homes this year. […]
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Millennials are buzzworthy and the focus of nearly every industry, especially real estate because they represent the largest age demographic of prospective homebuyers, according to research conducted by realtor.com®. With their current domination of the home purchasing pool, it’s important to know all you can about them. So, here’s what we know: One-third of active home shoppers are […]
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According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]
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We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]
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Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise, up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful […]
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