The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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July Jobs Report Signals Riper Conditions for Housing

The U.S. economy added 209,000 jobs in July, the Labor Department recently reported, flouting expectations and signaling riper conditions for the housing market. The unemployment rate retreated to 4.3 percent, a low, and hourly wages on average went up 0.3 percent to $26.36. “[July’s] strong jobs report showed some good news,” says Danielle Hale, chief […]

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Putting New Pins on the Map

Berkshire Hathaway HomeServices Continues to Reach New Markets Berkshire Hathaway HomeServices launched as a network in late 2013—the new home for most Prudential Real Estate franchisees and other brokerages looking for a fresh, distinctive brand. The network has matured nicely in four years, growing to nearly 44,000 agents with a compelling value proposition that continues […]

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Sustainability: How NAR Is Responding to Growing Interest

When you hear the term “sustainable real estate,” what topics come to mind? Perhaps your first thoughts are environmentally-friendly properties, or creating walkable communities, or using fewer resources in your real estate practice. Each of these topics, and many more, fall under the umbrella of sustainability. Regardless of how you think about sustainability as a […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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Pending Home Sales Flop

Pending home sales flopped in May as inventory continued to drag on the housing market, down 0.8 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). The PHSI posted 108.5 in May, down from 109.4 in April. The Index is based on contract signings. “Monthly closings have recently been oscillating back […]

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Home Prices Mount at Slower Pace

Home price growth continues to mount, though at a slower pace, up 5.5 percent year-over-year in April, down from a 5.6 percent gain in March, according to the latest S&P CoreLogic Case-Shiller Indices. The S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index’s 10-City Composite rose 4.9 percent year-over-year, down from a 5.2 percent gain […]

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NAR: Sellers Say They’re Ready

Many homeowners have been reluctant to list their homes for sale—some by choice, some for fear of being unable to afford a new home, or of coming out in the red. Recently released findings from a survey by the National Association of REALTORS® (NAR) show more homeowners are ready to move on and unload…or, at […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Buyer Mastery Through Buyer Consultation

Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that can be done repeatedly. A well-prepared buyer consultation must flow. Its main […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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Existing-Home Sales Bloom After Rainy April

Existing-home sales bloomed in May after a rainy April, with the median days on market at a new low and the median sales price at a new high, the National Association of REALTORS® (NAR) reports. Existing-home sales totaled 5.62 million, a 1.1 percent increase from April and a 2.7 percent increase from one year prior. […]

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Research: Rental Demand to Escalate by the Millions

Inventory shortages are weighing down just about every housing market, with supply on all sides—renter- and owner-occupied—on a months-long downtrend. A new multifamily report now estimates that by 2030, some 4 million new apartments alone will be needed to keep pace with demand. “Apartment rentals are on the rise, and this trend is expected to […]

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5 Cities Millennials Are Flocking To

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: The Most Expensive Home in Hawaii Is Now for Sale How to Showcase Your Property With a Virtual Open House How to Prepare Your Home Before Going on Vacation There are several places in the U.S. where […]

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State of the Nation’s Housing: Affordability Puts Pressure on Progress

Housing has largely bounced back from the crash, with several key gauges again at healthy, pre-collapse levels, according to the newly released State of the Nation’s Housing report, published by the Joint Center for Housing Studies at Harvard University. A definitive recovery in home prices, growth in home-building and unbridled demand are strengthening the market, […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Rate Rises Again in Second of 3 Expected Hikes

The Federal Reserve voted on Wednesday to raise the key interest rate one-quarter percentage point, ticking off the second of three hikes slated for this year. Analysts largely predicted the outcome, even as lagging inflation gave cause for concern. “In view of realized and expected labor market conditions and inflation, the [Federal Open Market] Committee […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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Degrees With the Shortest Savings Path to Homeownership

College students taking specific courses of study have the potential to become homeowners sooner after graduation than others, according to a new report by realtor.com®. Engineering majors have the most promising prospects, with petroleum engineering majors able to become homeowners in an average 2.6 years—the shortest time of all the degree tracks analyzed by realtor.com. […]

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It’s About Time: Builders Responding to Renter Rush

Will they, or won’t they? Whether millennial renters would make the transition to homeownership has been hotly debated since the housing crisis—and now, there is more evidence pointing to the affirmative. According to a recent report by the Wall Street Journal, home builders are starting to double back on starter home production, recognizing valid demand […]

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Home Prices Charge Upward, Stoked by Strong Sales Pace

Home prices continue to escalate, charging upward 6.9 percent in the first quarter of 2017, according to the latest quarterly report by the National Association of REALTORS® (NAR). The increase, stoked by the strongest quarterly sales pace in a decade, marks three straight quarters of growth. “Prospective buyers poured into the market to start the […]

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Gaining Steam: REALTOR® Business Keeps Rolling In

2016 was a good year to be a REALTOR®. REALTOR® incomes grew 8 percent in 2016, boosted by a higher transaction count than in 2015, according to the latest National Association of REALTORS® (NAR) Member Profile. The median REALTOR® income last year was $42,500, up from $39,200 in 2015, while the median gross income in […]

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First-Time Homebuyers Shell Out More for Upgrades

While first-time homebuyers are facing certain challenges entering the housing market, that doesn’t mean they aren’t spending on upgrades to the homes they end up owning. According to a recent report by Houzz, first-time homebuyers in 2016 dropped more than ever on renovations, spending an average $33,800. Homeowners overall spent an average $60,400. First-time homebuyers […]

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Teamify: When and Why to Build a Real Estate Team

Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. Team-building experts Jim Remley and James Colburn make answering those questions much less of a struggle. Remley and Colburn are co-authors of the upcoming book, “Teamify,” which they describe as the “no headache, step-by-step guide to creating a […]

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Keep Eyes off Your Prize: Why Multi-Factor Authentication Is a Real Estate Must

There’s no time to waste in today’s real estate market. For clients to successfully win a bidding war, transaction documents have to move faster than the competition. That’s why real estate professionals across the country are turning to digital tools like e-forms and electronic signatures to close more deals in less time. Taking the digital […]

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Homeownership: More Than Just the Facts

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Explore America’s Neighborhoods: Clarksville, Austin, Texas Splash! 5 Wacky Aquatic Living Rooms Wow Buyers Near and Far With 3D Tours Homeownership is the epitome of the American Dream not only for its advantages as a financial asset, […]

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Home-Buying Confidence Springs Back

Confidence in home-buying is springing back, with more buyers optimistic about their ability to move off the fence and into the market, according to the recently released Fannie Mae Home Purchase Sentiment Index® (HPSI) for April. The HPSI bounced back 2.2 percentage points to 86.7 last month, up from 84.5 in March. Those surveyed for […]

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The Best Is Yet to Come for Homebuyers

It’s a seller’s market out there, and for homebuyers, the struggle this spring is real: few affordable options, and price growth that just won’t quit. Another issue’s working against them, too: timing. According to a recent analysis by Zillow, the best time for buyers isn’t spring, but summer—the end of summer, that is. Why? There’s […]

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Be a Star at the REALTORS® Legislative Meetings & Trade Expo

One of my favorite events of the year is the REALTORS® Legislative Meetings & Trade Expo, a time when members unite in their shared voice as advocates for the real estate industry, while also celebrating their individual contributions. For brokers, it’s also an excellent opportunity to explore the latest resources to support your success and […]

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How Are Housing Markets Doing, Really?

Housing has made headway in the decade since the onset of the recession, but, according to a new report by Trulia, there is still room for improvement in the recovery. Approximately 34 percent of homes have values that exceed their peaks from before the recession, the report shows, despite many indicators, such as the S&P […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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Is There Hope for the Homeownership Rate?

The homeownership rate clung to 63.6 percent in the first quarter of 2017, virtually unchanged from 63.7 percent the quarter prior and 63.5 percent the year prior, according to the U.S. Census Bureau’s recent Quarterly Housing Vacancies and Homeownership report. Will it ever budge? The answer, potentially, lies in a different statistic. An analysis of […]

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Looking Ahead: John Peyton Takes Charge at Realogy Franchise Group

John Peyton was out for a walk with his wife, Allison, and their two dogs when a newly familiar phone number popped up on his phone. It was Alex Perriello, CEO of the Realogy Franchise Group (RFG), congratulating him on the good news. Peyton had just been chosen as president and chief operating officer of […]

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Homeowners Making Improvements Despite Political Uncertainties

Homeowners are springing more for upgrades to their homes, despite unknowns that have the potential to impact their spending—a full 60 percent more than what they spent in 2016, according to a new report by HomeAdvisor. “Home improvement activity is showing resilience in the face of political shifts,” says Brad Hunter, chief economist at HomeAdvisor. […]

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The Top 25 Most Creative Cities in America

If you’re a creative person, looking for a city that ignites your creative flair, where should you live? Perhaps you dream of becoming a writer—which city will provide the muses and inspiration you need? Maybe you want to go to an art school in a city where you’re surrounded by artists in your community and […]

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Realtor.com: The Top 10 College Towns With Investment Potential for Parents

Buying real estate in your student’s college town can be a short-term vehicle for savings and a long-term vehicle for investment. Realtor.com® recently ranked the cities best for both, factoring in monthly mortgage payments (based on a 20 percent down payment) and other housing costs such as insurance and property taxes, and monthly rental costs. […]

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Home Prices Exceed Expectations at Repeat All-Time High

Home price growth in February bested analyst predictions, expanding 5.8 percent in the latest S&P CoreLogic Case-Shiller Indices. Prices rolled along to a 32-month high in the S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index, increasing from 5.6 percent the month prior. The Index’s 10-City Composite rose 5.2 percent, while its 20-City Composite rose […]

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Homebuyers in the West Arrive Ahead of Schedule

Homebuyers in the West are taking to the spring real estate season early this year, with home prices up 1.3 percent quarter-over-quarter in April—growth ahead of the typical May schedule, according to the latest Clear Capital Home Data Index (HDI) Market Report. The West saw an 8.1 percent price push year-over-year. The rest of the […]

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Rent Growth Crawls, but Costs Still High

Rent growth is crawling at its slowest pace in five years, with rents up nationwide just 0.7 percent year-over-year, according to the recently released March Zillow® Real Estate Market Reports. Notably, rent growth in the West, which has led appreciation, is stalling. The median rent is now $1,408. Zillow Chief Economist Dr. Svenja Gudell attributes […]

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Foreclosures Follow Downtrend in First Quarter

Foreclosures in the first quarter of 2017 followed a downtrend, tumbling 11 percent since the last quarter of 2016 and 19 percent since the first quarter of 2016, according to ATTOM Data Solutions’ recently released Q1 and March 2017 U.S. Foreclosure Market Report. Foreclosures, which totaled 234,508 in the first quarter, continue on at a […]

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Existing-Home Sales March On at Highest Pace in 10-Plus Years

Existing-home sales leaped to their highest pace in 10-plus years in March, reaching a robust level of activity not seen since February 2007, the National Association of REALTORS® (NAR) reports. Existing-home sales totaled 5.71 million last month, a 4.4 percent increase from February and 5.9 percent increase from one year prior. Inventory increased, as well, […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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Millennials Are All About the Online Experience—Except in Real Estate

When it comes to interacting with businesses, millennials are all about the online experience—except, a new survey shows, when in need of real estate services. Seventy-five percent of millennials recently surveyed by CentSai, a financial wellness website, would prefer to enlist the help of a local real estate agent than an online agent. Seventy-one percent, […]

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Home-Building Slides in March, but Permits Show Promise

Home-building slid in March, 6.8 percent below estimates to a rate of 1,215,000, according to the latest data from the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). Single-family housing starts decreased 6.2 percent from February to 821,000. Starts for units in buildings with five units or more came in at […]

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On Tax Day: 3 Ways REALTORS® Can Make Tax Time Easier

There’s myriad reasons people go into real estate; maybe they like helping people, or viewing and showing houses, or being in charge of their own schedule. However, as independent contractors, it’s important that agents have a solid hold on the financial side of their business, too. This is vital come tax time, arguably one of […]

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Millennials Put Home-Buying on Hold After Last Year’s Rate Hike

Will more interest rate hikes this year turn millennials off to buying a home? A sizable share of millennials recently surveyed by TransUnion decided to put off buying a home after learning of the interest rate hike in 2016, with 42 percent reporting that the raise in rate influenced their plans. The key interest rate, […]

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Ranch-Styles, and Other Homebuyer Wishes This Season

Real estate season is underway, and house hunters have one goal in mind: a ranch-style home. According to a recent survey by realtor.com®, ranches are the most in-demand style of home this year, with 42 percent of homebuyers eyeing a rambler in their search for a home. A distant 28 percent of homebuyers—the second highest […]

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Investment Home Sales Dominate Second Home Market in 2016

Investment home sales dominated the second home market in 2016, off the charts by 4.5 percent to total 1.14 million, according to the National Association of REALTORS® (NAR) recently released 2017 Investment and Vacation Home Buyers Survey—but vacation home purchases plunged, down 21.6 percent to a total 721,000. NAR Chief Economist Lawrence Yun attributes the […]

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Immigrants Key Driver of Homeownership—Could U.S. Policy Curb Momentum?

Immigrants are set to have a starring role in homeownership in the years ahead, with a new report touting their immense impact on community development—but also cautioning growth will depend on the trajectory of U.S. immigration policy. Home in America: Immigrants and Housing Demand, a report by the Urban Land Institute’s (ULI) Terwilliger Center for […]

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REALTORS® Answer Call for Greener, Sustainable Homes

More homebuyers and sellers are in the market for greener, sustainable homes—and REALTORS® are answering the call. Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) REALTORS® and Sustainability report say consumers have an interest in sustainability as it pertains to real estate—homes that have features intended to conserve natural resources, […]

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Incomes Need to Rise at This Pace to Stay on Track With Rents

Rent raised? You’ll need a raise. According to a new analysis by Zillow, the average renter would need his or her income to grow by $168 to keep up with an expected 1 percent rise in rents over the next year. Many renters, however, would need more—in some cases, much more—to keep costs manageable. Renters […]

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How to Create a Geographic Farm and Win More Listings

Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]

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3 Top-Secret Strategies That Will Make You a Rock Star

Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, the real estate agent doesn’t carry a high brand of differentiation, as it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” […]

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Hispanic Homeownership Rate Rises for Second Straight Year

Momentum Could Be Cut Short If Trump Carries Out Mass Deportation, Wall Hispanics are an overriding force in homeownership, flouting national figures as they establish owner households at a rising rate for the second straight year. According to the National Association of Hispanic Real Estate Professionals’ (NAHREP) recently released 2016 State of Hispanic Homeownership Report, […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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Data Gets Real: How HouseCanary’s Predictive Analytics Can Raise Your Game

Collaboration with Google Boosts Interest in Real Estate Services As in most industries, data has changed the way real estate professionals do business. From home valuations to local school, business and crime statistics, today’s brokers and agents are armed with a lot of information—consumers have come to expect nothing less. While the industry has come […]

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5 Disciplines to Make 2017 Your Best Year

No matter how good or bad the year 2016 was for your business, 2017 is going to be insanely profitable—but only if you have the five disciplines you need to seize those opportunities, says Tom Ferry, CEO of Ferry International and best-selling author of Life! By Design. The good news is, it’s not too late […]

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