The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Confidence in Housing Sags as Sellers Shy Away

Confidence in housing sagged in July in the Fannie Mae Home Purchase Sentiment Index® (HPSI), with optimism weakening for both homebuyers and sellers due to limiting economic factors and unaffordability. The HPSI overall posted 86.8, down 1.5 percentage points from June, when the Index reached a second all-time high. The share of homebuyers surveyed for […]

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Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition. What is a domain extension? Your website domain extension is everything after […]

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The Power of Empathy in Business and Employee Retention

Empathy is the ability to share the feelings of another and to imagine how you would feel or think in another’s shoes, and it’s vital in establishing personal relationships. Recent studies even indicate its pertinence to our professional relationships in the workplace. This form of empathy, often referred to as “corporate empathy,” is a skill […]

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Putting New Pins on the Map

Berkshire Hathaway HomeServices Continues to Reach New Markets Berkshire Hathaway HomeServices launched as a network in late 2013—the new home for most Prudential Real Estate franchisees and other brokerages looking for a fresh, distinctive brand. The network has matured nicely in four years, growing to nearly 44,000 agents with a compelling value proposition that continues […]

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Break on Through…to the Broker Side

You’re a top-producing real estate agent, expanding your client roster, surpassing your sales goals and living the good life. But why stop there? For these Engel & Völkers license partners—the company’s term for broker/owners—reaching the pinnacle as a sales associate led to making the decision to become owners and manage their own shop. For many, […]

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Great Spaces: Historic Brownstone in Gramercy Park

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Real Estate Agents: 5 Ways to Create Shareable Content Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listing Descriptions That Generate Sales For New York City fans, living in a brownstone […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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Sustainability: How NAR Is Responding to Growing Interest

When you hear the term “sustainable real estate,” what topics come to mind? Perhaps your first thoughts are environmentally-friendly properties, or creating walkable communities, or using fewer resources in your real estate practice. Each of these topics, and many more, fall under the umbrella of sustainability. Regardless of how you think about sustainability as a […]

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Study: Dedication Valued Most by Homebuyers and Sellers

Homebuyers and sellers gave real estate professionals who exercised dedication high marks in J.D. Power’s recently released Home Buyer/Seller Satisfaction Study. Satisfaction, the study found, is determined by the amount of time the real estate professional invests in keeping the client informed, and the real estate professional’s responsiveness to client concerns and questions. Homebuyers place […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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Predictive Analytics: The Next Big Thing in Real Estate?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Life Hacks Using Smart Home Devices 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? In this first article of a three-part series, learn all […]

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Cutting-Edge Customization

When you operate a tech-savvy, cloud-based brokerage with a fresh business model, partnering with vendors who can accommodate your unique needs is critical. For Josh Harley’s Fathom Realty, located in 18 states and covering over 35 MLSs, finding a custom website firm to help build his mostly-virtual company’s web presence was a tall order. Luckily […]

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Pending Home Sales Flop

Pending home sales flopped in May as inventory continued to drag on the housing market, down 0.8 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). The PHSI posted 108.5 in May, down from 109.4 in April. The Index is based on contract signings. “Monthly closings have recently been oscillating back […]

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Master Your Team Meetings in 7 Steps

As a broker, you may hold regular meetings with your team to check in. These meetings give you the opportunity to meet with your agents and share any wisdom and insight you may have to help them in their current transactions. However, over time you may feel as if the meetings are becoming monotonous and […]

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Hispanics to Begin Bridging Gap in Homeownership Rate

The Hispanic homeownership rate is trailing behind the white homeownership rate, at 26 percent below the white homeownership rate in 2015—a catch-up, though gradual, from 29 percent in 1995. Hispanics could, however, make strides to bridge the gap in the future, according to a recent Insight from Freddie Mac. The Insight determines the disparity between […]

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5 Life Hacks Using Smart Home Devices

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? How Agents Can Achieve Better Visibility With First-Time Homebuyers Clean floors and fresh java are hardly the […]

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Keep the Focus on Agent Productivity

It’s that time of year. The major 2017 real estate reports have been released, tallying the numbers and shining the spotlight on the biggest and most productive real estate brokerages across the country. Among the most significant of these, of course, is RISMedia’s Power Broker Report, ranking the nation’s brokerages according to sales volume and […]

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Great Living on the Great Barrier Reef

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Retirees Turning to Custom Homes to Get the Right Space Luxury Homes: How to Tell If You’re Getting a Fair Price $1 Million a Week, Starting With Quality Leads This ocean-front palatial property has it all, literally: […]

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8 Essential Strategies for Achieving Business Longevity

Everyone who starts or leads a business dreams of passing it along to the next generation, but few are successful in making it happen. Every year, countless businesses and organizations fail. Excuses are made and fingers are pointed. Long-term success takes more than hard work and a little luck. Leaders and entrepreneurs who achieve exceptional […]

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Luxury Homes: How to Tell If You’re Getting a Fair Price

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: $1 Million a Week, Starting With Quality Leads Don’t Let Clogged Gutters Wreak Havoc on Your Home Easy Tips to Stage Your Home With Toddlers Around Buying a luxury home isn’t as straightforward a process as one […]

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Are Shipping Containers the Future of Swimming Pools?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: How Agents Can Achieve Better Visibility With First-Time Homebuyers For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties One Canadian couple is making a splash transforming shipping containers into backyard swimming […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Find Top Talent and Bring ‘Em on Board

One of the biggest challenges brokers face in today’s real estate climate is recruiting—building a team of committed agents who not only have serious sales chops, but also fit in with the company culture. Not easy, to say the least. So as you continue your search for solid candidates, here are a few key things […]

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How to Generate 86 New Transactions Every Year

How many times have you had one of your friends list or buy with another agent simply because they didn’t think of you at the critical moment of making that decision? Seeing another agent’s sign in your past client’s or friend’s front yard can be bone-crushing, but the truth is, most agents don’t deploy a […]

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The Basics of Buying Investment Properties

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Living on the Great Barrier Reef Retirees Turning to Custom Homes to Get the Right Space Luxury Homes: How to Tell If You’re Getting a Fair Price Everyone wants a magic and immediate path to wealth. […]

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Buyer Mastery Through Buyer Consultation

Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that can be done repeatedly. A well-prepared buyer consultation must flow. Its main […]

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Ask the Expert: How Can I Keep Lines of Communication Open With Clients and Prospects?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: What methods are most effective in keeping the lines of communication open among current clients and potential customers? A: Communicating with past and future clients is key when it comes to success in the real estate industry. Aside from having a website […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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Retirees Turning to Custom Homes to Get the Right Space

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Luxury Homes: How to Tell If You’re Getting a Fair Price $1 Million a Week: Starting With Quality Leads Don’t Let Clogged Gutters Wreak Havoc on Your Home As people reach retirement, their current house may simply […]

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Existing-Home Sales Bloom After Rainy April

Existing-home sales bloomed in May after a rainy April, with the median days on market at a new low and the median sales price at a new high, the National Association of REALTORS® (NAR) reports. Existing-home sales totaled 5.62 million, a 1.1 percent increase from April and a 2.7 percent increase from one year prior. […]

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Advice From a Master: Be ‘Violent’ With Your Routine

Way back in 1996, I was finding my way in the world. Newly licensed in real estate, I was terrified and excited. I was also broke, in debt and thrilled to receive my first pager. It feels like yesterday, only today I’m very different. My lessons and experiences, my research and circumstances, my failures more […]

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Don’t Let Clogged Gutters Wreak Havoc on Your Home

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Easy Tips to Stage Your Home With Toddlers Around 7 Gadgets From ‘The Jetsons’ That Have Become a Reality Historic Ridgefield, Conn. Estate Sells Before Auction As a homeowner, you undoubtedly understand just how important home maintenance […]

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Research: Rental Demand to Escalate by the Millions

Inventory shortages are weighing down just about every housing market, with supply on all sides—renter- and owner-occupied—on a months-long downtrend. A new multifamily report now estimates that by 2030, some 4 million new apartments alone will be needed to keep pace with demand. “Apartment rentals are on the rise, and this trend is expected to […]

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Natural Born Leaders: The Women in Charge at Berkshire Hathaway HomeServices Fox & Roach

While statistics from the National Association of REALTORS® show that 62 percent of REALTORS® are women, the broker and executive level of the real estate business is still predominantly occupied by men. Fortunately, the tides are turning and more women are taking their place among the industry’s upper echelon. At Berkshire Hathaway HomeServices Fox & […]

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Now You Can Live Like Top Talent in Los Feliz

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 11 Reasons Why Your Home Isn’t Selling Protect Your Home From an Invisible—and Fatal—Danger: Radon Top 10 Urban Properties With the Best Views Want to live like top talent? What about a top talent booker? Talent agent Tom Windish—the […]

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Easy Tips to Stage Your Home With Toddlers Around

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 7 Gadgets From ‘The Jetsons’ That Have Become a Reality Historic Ridgefield, Conn. Estate Sells Before Auction How to Make Your Home Design Pet-Friendly Selling your home can be an exhausting, overwhelming process, and it is even […]

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5 Cities Millennials Are Flocking To

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: The Most Expensive Home in Hawaii Is Now for Sale How to Showcase Your Property With a Virtual Open House How to Prepare Your Home Before Going on Vacation There are several places in the U.S. where […]

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Coaching for Consistent Success

Real estate, like professional sports, is a highly-competitive, team-oriented business that features many standout players. Like the coach who needs to get everything from their athletes and the professional who wishes to leverage the most from their talent, successful coaching comes from knowing yourself and the affiliated agent you’re mentoring, and neither of you trying […]

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Ask the Expert: How Do Global Clients Differ From Domestic Clients?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do global clients differ from domestic clients? A: Working with global clients brings a unique set of challenges that real estate professionals working with domestic buyers don’t typically worry about. From establishing creditworthiness for financing […]

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Bypassing the Competition to Get in Front of Leads

William Underwood has been in the real estate game since 2008, having more than 20 years of experience in all phases of consumer and corporate financial services. He currently works as a loan officer for American Financial Network, Inc., based in Levittown, Pa. “When I decided to buy my home, a mortgage broker could not […]

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7 Gadgets From ‘The Jetsons’ That Have Become a Reality

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Historic Ridgefield, Conn. Estate Sells Before Auction How to Make Your Home Design Pet-Friendly SURVEY: Zillow Instant Offers Creates Industry Firestorm—Take the Survey and Tell Us Where You Stand If you were around during either run of […]

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State of the Nation’s Housing: Affordability Puts Pressure on Progress

Housing has largely bounced back from the crash, with several key gauges again at healthy, pre-collapse levels, according to the newly released State of the Nation’s Housing report, published by the Joint Center for Housing Studies at Harvard University. A definitive recovery in home prices, growth in home-building and unbridled demand are strengthening the market, […]

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6 Ways to Keep Your Appliances and HVAC Running Strong This Summer

Most people enjoy summertime, but it can take a toll on home appliances. With kids out of school, families typically use them more frequently and the heat and humidity forces them to work harder and longer. Extreme heat, summer storms and power outages can also damage appliances. All these factors can spell trouble if you’re […]

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Direct-Mail Marketing Key to Nurturing Relationships With Past and Future Clients

Nurturing relationships and positioning yourself as the expert in the field of local real estate is critical when it comes to developing the top-of-mind awareness needed to keep your listing pipeline full. With various farming techniques to choose from, real estate professionals are often overwhelmed when determining which strategy will bring them the most success. […]

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Housing Starts Again Disappoint in May

Home-building activity again disappointed in May, below expectations with housing starts down 5.5 percent to a rate of 1,092,000, according to the latest data from the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). Single-family housing starts decreased 3.9 percent to 826,000. Starts for units in buildings with five units or […]

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How to Make Your Home Design Pet-Friendly

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: SURVEY: Zillow Instant Offers Creates Industry Firestorm—Take the Survey and Tell Us Where You Stand Building Stronger Client Relationships: 5 Ways to Get Social With It 6 Easy DIY Projects That Will Boost Your Home’s Value Decorating […]

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$2.8 Million Beachfront Home Sale Raises Bar for Ft. Lauderdale Luxury Real Estate

One of only 31 estates in the exclusive oceanfront neighborhood on A1A north of Sunrise Blvd., 1799 N. Fort Lauderdale Beach Blvd., Fort Lauderdale, recently sold after just 134 days on the market. Listed at $2,995,000, the 4,250-square-foot estate was purchased for $2,826,500. “This is the only single-family home on North Fort Lauderdale Beach that […]

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Small Is the New Big: Home Size Preference Shrinks

First-time homebuyers are shifting housing industry standards when it comes to home design preferences—and, according to the latest Home Design Trends Survey by the American Institute of Architects (AIA), one of the most significant changes is the end of the era of expansive property and square footage. Small, simply, is the new big. “With younger […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Use Hyper-Targeted Marketing to Create Connections

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? […]

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NAR Power Broker Roundtable: The View From Mid-Year

The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses the trajectory of the housing market so far this year, and what lies ahead for the remainder of 2017. Moderator: Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR Panelists: Rei Mesa, President/CEO, Berkshire Hathaway Home Services […]

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6 Easy DIY Projects That Will Boost Your Home’s Value

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale How to Showcase Your Property With a Virtual Open House Your house is likely to be the biggest investment you make in […]

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Rate Rises Again in Second of 3 Expected Hikes

The Federal Reserve voted on Wednesday to raise the key interest rate one-quarter percentage point, ticking off the second of three hikes slated for this year. Analysts largely predicted the outcome, even as lagging inflation gave cause for concern. “In view of realized and expected labor market conditions and inflation, the [Federal Open Market] Committee […]

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Hello, You’ve Been Hacked

Will your E&O policy cover you if your brokerage’s intranet site is locked by ransomware? Imagine this scenario: An agent arrives at her office to find the company’s intranet site locked with a message on the screen from a hacker demanding ransom. There’s no reason for panic because, in addition to having a standard errors […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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Organization Leads to Success

No matter what city you work in, you should know which real estate agents are at the top of their game. These are the agents who consistently rank among the top 100 agents in your market. What makes them so successful? Here’s a roadmap to follow so that you can join that elite group of […]

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Supporting Clients With a Superior Home Warranty

For Glenn Hanon, associate vice president of Shorewest REALTORS®, nothing is sweeter than knowing his client is happy and well taken care of. A third-generation REALTOR®, Hanon has been working in the industry since 1988. His grandfather began his real estate career in 1957; helping people find and sell homes, quite literally, runs in the […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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Harnessing the Real Power of Data

As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market 24/7. While we haven’t been able to track down that elusive crystal […]

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