The Power of Empathy in Business and Employee Retention

Empathy is the ability to share the feelings of another and to imagine how you would feel or think in another’s shoes, and it’s vital in establishing personal relationships. Recent studies even indicate its pertinence to our professional relationships in the workplace. This form of empathy, often referred to as “corporate empathy,” is a skill […]

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Break on Through…to the Broker Side

You’re a top-producing real estate agent, expanding your client roster, surpassing your sales goals and living the good life. But why stop there? For these Engel & Völkers license partners—the company’s term for broker/owners—reaching the pinnacle as a sales associate led to making the decision to become owners and manage their own shop. For many, […]

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Study: Dedication Valued Most by Homebuyers and Sellers

Homebuyers and sellers gave real estate professionals who exercised dedication high marks in J.D. Power’s recently released Home Buyer/Seller Satisfaction Study. Satisfaction, the study found, is determined by the amount of time the real estate professional invests in keeping the client informed, and the real estate professional’s responsiveness to client concerns and questions. Homebuyers place […]

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Predictive Analytics: The Next Big Thing in Real Estate?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Life Hacks Using Smart Home Devices 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? In this first article of a three-part series, learn all […]

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Make REALTOR® Safety a Priority Year-Round With Tips From NAR

The National Association of REALTORS® (NAR) is committed to keeping our members safe and empowering them with the knowledge and awareness to avoid risky situations. As part of that commitment, NAR offers helpful weekly safety tips for REALTORS® throughout the year. It’s always a good time to review your office safety protocols. Build a culture […]

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Cutting-Edge Customization

When you operate a tech-savvy, cloud-based brokerage with a fresh business model, partnering with vendors who can accommodate your unique needs is critical. For Josh Harley’s Fathom Realty, located in 18 states and covering over 35 MLSs, finding a custom website firm to help build his mostly-virtual company’s web presence was a tall order. Luckily […]

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Penny Nathan: Raising the Standard for Success

Penny Nathan’s career in real estate began in 2000 when she started selling homes in San Diego. Today, she serves as president and CEO of Ascent Real Estate, Inc. “Real estate first drew my attention as a business in which I would have a deep, intrinsic interest,” says Nathan. “It offers the stability that homeownership […]

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Master Your Team Meetings in 7 Steps

As a broker, you may hold regular meetings with your team to check in. These meetings give you the opportunity to meet with your agents and share any wisdom and insight you may have to help them in their current transactions. However, over time you may feel as if the meetings are becoming monotonous and […]

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Keep the Focus on Agent Productivity

It’s that time of year. The major 2017 real estate reports have been released, tallying the numbers and shining the spotlight on the biggest and most productive real estate brokerages across the country. Among the most significant of these, of course, is RISMedia’s Power Broker Report, ranking the nation’s brokerages according to sales volume and […]

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Robin Dickson: Meeting Challenges With Training and Technology

Those who live and work in San Francisco’s luxurious East Bay understand that when a home goes on the market in the area, it doesn’t last very long, and the price is usually high. Robin Dickson, executive vice president of J. Rockcliff REALTORS®, has been working in the area for a long time, and has […]

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8 Essential Strategies for Achieving Business Longevity

Everyone who starts or leads a business dreams of passing it along to the next generation, but few are successful in making it happen. Every year, countless businesses and organizations fail. Excuses are made and fingers are pointed. Long-term success takes more than hard work and a little luck. Leaders and entrepreneurs who achieve exceptional […]

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Find Top Talent and Bring ‘Em on Board

One of the biggest challenges brokers face in today’s real estate climate is recruiting—building a team of committed agents who not only have serious sales chops, but also fit in with the company culture. Not easy, to say the least. So as you continue your search for solid candidates, here are a few key things […]

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Charlie Bengel, Jr.: A Top-Producing, Community-Centric Culture

With a new president in the White House this year, Charlie Bengel, Jr., CEO of RE/MAX Allegiance, serving the immediate D.C. metro market, admits that there are concerns about decisions that may impact proposed cuts to some federal agencies. “We’re waiting to see what actually comes of some of the proposals, but, as a business […]

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An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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Serving Southeast Asia With Expertise and Education

Headquartered in Kuala Lumpur, Rahim & Co International is in its 41st year of delivering real estate services to local clients and investors from around the world. Despite market challenges, including housing affordability, Director of Research Sulaiman Saheh is capitalizing on Malaysia’s many market opportunities. Find out more about the firm’s success in this interview […]

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Coaching for Consistent Success

Real estate, like professional sports, is a highly-competitive, team-oriented business that features many standout players. Like the coach who needs to get everything from their athletes and the professional who wishes to leverage the most from their talent, successful coaching comes from knowing yourself and the affiliated agent you’re mentoring, and neither of you trying […]

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Operational Excellence: Does Your Back Office Align With Your Back Pocket?

Join RISMedia for this month’s FREE ACE Webinar, which will discuss how to cultivate operational excellence, beginning with the back office. What: RISMedia’s ACE Webinar Series – Operational Excellence: Does Your Back Office Align With Your Back Pocket? Sponsored by When: Wednesday, June 21, 2017 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Hello, You’ve Been Hacked

Will your E&O policy cover you if your brokerage’s intranet site is locked by ransomware? Imagine this scenario: An agent arrives at her office to find the company’s intranet site locked with a message on the screen from a hacker demanding ransom. There’s no reason for panic because, in addition to having a standard errors […]

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Growing Your Business in Unpredictable Times: Don’t Miss RISMedia’s 2017 CEO Exchange

Over 225 of the most powerful and successful real estate leaders will take to New York City this September for RISMedia’s 2017 Real Estate CEO Exchange, “Growing Your Business in Unpredictable Times.” The exclusive, day-and-a-half-long event, taking place Sept. 12-13 at the prestigious Harvard Club, will share strategies for increasing business and operating a profitable […]

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Supporting Clients With a Superior Home Warranty

For Glenn Hanon, associate vice president of Shorewest REALTORS®, nothing is sweeter than knowing his client is happy and well taken care of. A third-generation REALTOR®, Hanon has been working in the industry since 1988. His grandfather began his real estate career in 1957; helping people find and sell homes, quite literally, runs in the […]

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3 Steps to Take Now to Make Next Year’s Taxes Easier

Tax time is, for many, one of the most stressful times of the year. But if you sit back and relax completely after filing your annuals, this may be part of the problem. In order to reduce stress at tax time, it’s important to prep ahead—especially if you spent the two weeks leading up to […]

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The Future of Small Businesses

With limited employees, capital and resources, small businesses are hit the hardest by rigorous regulations, and the expense of compliance often poses sustainable growth roadblocks for the entrepreneurs who need it most. The following months could prove especially pivotal for small business owners due to the growing possibility of new legislation and regulations. Access to […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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Maximize Your Emotional Intelligence

When you work by referral, your relationships drive your business. The better you connect with your clients, the more referrals you’ll get and the more business you’ll have. At the center of it all is emotional intelligence, or EQ. A high EQ will not only help you build the foundation of your relationships with your […]

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Survey Results: Readers Weigh In on Business Finance Management

As a real estate professional and independent contractor, you’re likely all too familiar with the time and attention it takes to manage your day-to-day business finances, as well as keep on top of your taxes throughout the year. You may be a receipt-saver or a DIYer, or maybe you use a financial software platform, or […]

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The ‘New’ Home Should Be a Powerful Content Engine

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains for more than 25 years, it is safe to say it is […]

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Keep Eyes off Your Prize: Why Multi-Factor Authentication Is a Real Estate Must

There’s no time to waste in today’s real estate market. For clients to successfully win a bidding war, transaction documents have to move faster than the competition. That’s why real estate professionals across the country are turning to digital tools like e-forms and electronic signatures to close more deals in less time. Taking the digital […]

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Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more credentials called designations and certifications. In total, there are 26 NAR designations and certifications. Each of these individual […]

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Providing Clients a Full-Service Experience Key to Continued Success

In the following interview, Michael Lunden, broker/owner with Sellstate Realty Pros in Greenwood Village, Colo., discusses the benefits of the Sellstate model. Region Served: The south metro area of Colorado Years in Real Estate: 20 Number of Offices: 1, with 2 slated to open this summer Number of Agents: 30 What is it about the […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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Leading Into the Future: A Purposeful Transition

When a 30-year-old company thinks about the future, it’s always important to reflect on the past. For ERA Colonial Real Estate, based in Harker Heights, Texas, that process involved a series of conversations between father and son. Dennis DeWine founded the firm in 1987 and worked tirelessly to build his business. His son, Tom DeWine, […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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A Strong Economy Spurs Real Estate Success in Germany

According to Daniel Ritter, CEO of Von Poll Immobilien/Von Poll Real Estate, Germany has a lot to offer real estate investors, including a strong economy, low unemployment, an excellent infrastructure and a “reliable and functioning political and legal system.” In the following interview, Ritter shares what makes his firm successful, strategies that mirror those of […]

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Why Opening a Brokerage of Your Own Is the Next Move for Your Business

For any successful real estate agent, there comes a time when you inevitably ask yourself, “What’s next?” Even at the pinnacle of a sales career in real estate you still need to think about your next move and how to continue to expand and grow a business asset. Attend any real estate conference, training class […]

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Franchise Models Provide Alternative to Faster Success

In the following interview, Lou Gonzalez, president of Realty ONE Group Affiliates in Irvine, Calif., discusses the franchise model that serves as the foundation of Realty ONE Group’s success. Region Served: National Years in Real Estate: 33 Number of Offices: 80 Number of Agents: 8,800+ Most Effective Way to Motivate Agents: Show them that they […]

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3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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10 Most Common Real Estate IRA Questions Asked by Investors

Investing in real estate with your self-directed IRA isn’t too different from a regular real estate purchase; however, there are important rules and processes that you must follow to do it right. This is why when it comes to Real Estate IRAs, people have lots of questions. We’ve collected some of those questions asked by real […]

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Redefining Leadership

In May 1990, I was commissioned as a Second Lieutenant in the United States Army—third-generation American, third-generation member of the armed forces. I earned this commission after completing four years of Reserved Officers Training Corps (ROTC) coursework and training during college…and that was just the start of my military education. I learned a great deal […]

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RE/MAX United: Where Productivity Is Priority

Whether it’s the local inventory shortage or the state of the national economy, Tom Rich doesn’t spend a lot of time trying to predict the future—and for good reason. With a company culture that revolves around agent training, collaboration and access to leadership, the broker/owner of Rockford, Mich.-based RE/MAX United has created an environment where […]

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Harnessing the Real Power of Data

As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market 24/7. While we haven’t been able to track down that elusive crystal […]

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6 Dos and Don’ts of Navigating the Busy Season

Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise, up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful […]

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Take a Bow and Reclaim Your Rightful Place

Get ready for a news flash: Real estate is a really hard business. I’ve been in the game for 13 years and have seen the changes, including the incredible rise of Zillow and realtor.com®, along with the impact the Keller Williams model has made—and somehow, as Todd Frankel wrote in the Washington Post, the internet […]

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Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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Knowledge Reigns Supreme in Resort and Second-Home Marketplace

Louis Price, a REALTOR® with Coldwell Banker in New Buffalo, Mich., has seen his business gravitate toward second homes over the last several years. Serving the Lake Michigan area, his client base trends toward second-home seekers from Chicago who are looking for homes by the lake. That’s why when Price first learned about the Resort […]

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How Culture Can Help Define Your Office Success

The value of culture is often hard to measure, but is undoubtedly one of the most important aspects of any successful organization. Culture is often confused with environment. While a physical office space may be bright and colorful, the true culture of that space is defined by the people, their habits, their hearts and minds. […]

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How to Have a More Modern Office: Alternative Work Arrangements

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Angelina Jolie Enters Escrow in Los Feliz Square Footage: It’s Not the Size That Counts, but How You Use It 6 Things Professional Burglars Don’t Want You to Know In modern office settings, the 9-to-5, Monday-through-Friday work […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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The Greening of the MLS

The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to price properties and identify the value of the features within. They know that the sale price of […]

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Window to the Law: CFPB Consent Orders for RESPA Violations

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Watch the new Window to the Law video from the National Association of REALTORS® (NAR) […]

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Why Philanthropy and Charitable Action Matter to Your Business

Doing good for the community and doing well financially go hand in hand when it comes to business. According to a 2013 study by Echo Research, 82 percent of U.S. consumers consider corporate social responsibility (CSR) when deciding which products or services to buy and where to shop. For real estate agents, there are even more […]

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Keeping Your Brokerage on the Right Side of the Law

Running a real estate brokerage involves many responsibilities, including staying on top of ever-evolving legal issues. Fortunately, brokers can rely on extensive legal resources from the National Association of REALTORS® (NAR) to make sure they’re covering all the bases. Among the most beneficial resources for brokers: Window to the Law Videos Each month, NAR issues […]

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Ask the Expert: How Do I Build a Global Practice?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they’re moving into your local market, Americans searching overseas, or foreign-born living in your area […]

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Upping the Ante With an Improved and Enhanced Online Presence

For Wyllys Mann, director of Strategic Innovation at Baird & Warner, an independent real estate firm serving the greater Chicagoland area, the decision to partner with Zillow Group to improve and enhance the brand’s online presence—as well as that of their 2,200-plus agents—was not only a no-brainer, but one that’s proven to be advantageous across […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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Silicon Valley’s Predictive Analytics to Fuel Leading Real Estate Brand

RE/MAX and HouseCanary Announce Strategic Alliance RE/MAX, LLC, a leading real estate brokerage franchisor, and HouseCanary, a leading modern data analytics company for real estate professionals, this week announced their collaboration that aims to make RE/MAX agents more productive than ever. Data from RISMedia’s 2016 Power Broker Report as well as the 2016 REAL Trends […]

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Dubai: The Melting Pot of the Middle East

Known for its ultramodern architecture—including the world’s tallest building, the Burj Khalifa—and luxury lifestyle, Dubai has become the most populous city in the United Arab Emirates (UAE), a global destination and the business hub of the Middle East. All of this serves to make Dubai and its surrounding areas destinations for compelling real estate investments […]

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Finding Quality Leads With Homes.com

Chuck Fleischer is no real estate newbie. Broker/owner and Certified Expert Advisor® with RE/MAX Associates of Dallas, he’s been in the industry since the early ’90s. In that time, the Texas native has dabbled in everything from commercial properties to land acquisition, luxury construction, and even house flipping. Over the past 25 years, he’s learned […]

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Teams Are the Future

The word ‘team’ in real estate sales has been a fad, a necessity, and highly misunderstood. First and foremost, real estate agents have always worked in a team environment. Even when working alone, real estate agents partner with escrow, title and closing attorneys, mortgage and loan professionals, insurance suppliers, inspectors, home warranty vendors and many […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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The 6 Best Ways to Build Your Team

As a broker, one of your biggest challenges is creating a successful, well-functioning team that gets behind the goals you’ve set and culture you’ve created for your business. Jim Rohn famously said, “You are the average of the five people you spend the most time with.” The people you spend the most time with influence […]

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Opportunities to Make a Home Green Exist on a Spectrum

The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of existing homes. In […]

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Efficiency and Innovation Key to Remaining on the Cutting Edge of Success

In the following interview, Lynn Chute, designated broker for HomeSmart Realty Group in Greenwood Village, Colo., discusses the local market and plans for expansion. Region Served: Denver and surrounding areas Years in Real Estate: 19 Number of Offices: 3 Number of Agents: 600 What is the most significant trend positively affecting your business right now? […]

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Streamline Your Schedule With Quicken Loans’ Market Manager Team

As a real estate broker, you have a lot on your plate. From keeping your clients and agents happy to staying on top of budding market trends, your day-to-day task list may sometimes feel overwhelming. For Bill Christman, a broker with Weichert, REALTORS® eSolutions in Saint Clair Shores, Mich., streamlining his schedule is necessary in […]

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On Tax Day: 3 Ways REALTORS® Can Make Tax Time Easier

There’s myriad reasons people go into real estate; maybe they like helping people, or viewing and showing houses, or being in charge of their own schedule. However, as independent contractors, it’s important that agents have a solid hold on the financial side of their business, too. This is vital come tax time, arguably one of […]

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Paving the Way to Continued Success With an All-Encompassing Technology Platform

As the competition within the real estate brokerage business continues to heat up, it’s more important than ever for real estate firms to provide their agents an all-encompassing technology package that’s not only in-depth, but also hands-off. Just as critical is listening to your agents and understanding their needs, making sure you find the right […]

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Stephanie Bellanova: Education Lays the Foundation for Success

Those who have been involved in the central New Jersey real estate market for a while know the name Ann Davis, as she’s spent the past three decades as a leading REALTOR® and advocate for the profession. That’s why it’s no surprise that her daughter, Stephanie Bellanova, is exhibiting just as much love for the […]

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Helping Agents Build a Business

In the following interview, Matt van Winkle, founder and CEO of, and an attorney and real estate broker with, RE/MAX On the Lake and RE/MAX Northwest in Washington, discusses his career path, his firm’s culture and marketing strategies, and more. Number of Offices: 6 Number of Agents: 250 Region Served: Greater Seattle Area Please describe […]

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The Importance of In-Person Communication

When it comes to the industry’s hot-topic clients—millennials—communication is becoming a multi-faceted, combined human and tech-driven endeavor. It’s important that we adapt to changing methods and technologies, remembering the importance of in-person communication. We must always have their backs. To be clear, I’m not referring to general business technology, or the back-office platform brokerages need […]

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Utilizing Every Opportunity

In the following interview, Cathy Griffin, broker of CENTURY 21 Towne & Country in Salisbury, N.C., discusses integrated marketing in her referral- and repeat client-based business. Region Served: Several counties in North Carolina Years in Real Estate: 27 Number of Offices: 2 Number of Agents: 18 Best Tip for Dealing With Difficult Customers: It’s not […]

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Policy Matters: The Resilience of RESPA

With the recent change in political landscape, attacks against the Consumer Financial Protection Bureau (CFPB) are relentless, causing many to question the longevity of the agency charged with regulating consumer financial products. In 2010, in the wake of the U.S. financial crisis, the Dodd-Frank Act created the CFPB as an independent agency designed to protect […]

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10 Reasons Green Is the New Normal in Real Estate

The following information is provided by the Center for REALTOR® Development (CRD). In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand that green real estate (also known as efficient, high-performance, sustainable) is the new normal and has reached […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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Zillow Group to Launch New Consumer Brand

In a bold move—and likely a surprise to the 89,000-plus real estate professionals presently paying for its services—Zillow Group announced today its intent to launch a new consumer real estate search portal, RealEstate.com. The portal is “designed for millennial homebuyers,” according to a release about the launch, and will source listings directly from brokerages, franchises […]

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Don’t Let Different Communication Styles Cost Your Team Money

How to Tell an “Aesthetic” From a “Pragmatic” and Create a More Profitable Office As real estate professionals, communication is central to our business. It’s no coincidence the best communicators tend to be the most successful agents as well. Unfortunately, misunderstandings arise within teams and with clients when we don’t communicate the right way with […]

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Understanding the Landscape of Short-Term Rental Restrictions

The following information is provided by the Center for REALTOR® Development (CRD). Since around 2008, with the launch of on-demand rental reservation websites such as Airbnb, the short-term rental market has been growing at a very healthy (and, to some, alarming) pace. While short-term rentals benefit their local markets by promoting tourism and revenues, and […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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Save Time Every Step of the Way With Quicken Loans

Not all buyers are created equal; their wants and needs can vary as much as night and day. As real estate professionals, agents and brokers need to be prepared to handle all kinds of customers, from the most tech-savvy of the bunch to those who have never touched social media or the internet. Learning how […]

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10 Tips for Entering the Drone Zone

Drones offer real estate professionals myriad ways to showcase their listings from a new and inexpensive perspective. Below, real estate photography provider VHT Studios outlines 10 tips for entering the drone zone: 1. Know your strategy. Understand the role drones will play in your marketing efforts, and how to use them effectively. Incorporating drones into […]

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Data Gets Real: How HouseCanary’s Predictive Analytics Can Raise Your Game

Collaboration with Google Boosts Interest in Real Estate Services As in most industries, data has changed the way real estate professionals do business. From home valuations to local school, business and crime statistics, today’s brokers and agents are armed with a lot of information—consumers have come to expect nothing less. While the industry has come […]

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The Basics of Second-Home Financing

The following information is provided by the Center for REALTOR® Development (CRD). Financing is often the biggest hurdle for second-home buyers and the transaction element of which they are least sure. Here is a quick breakdown of some basics, so that you can help educate your clients. If a second home’s rental income is needed […]

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A New Secret Weapon for Top Producers

Attracting new clients is front and center for most agents, from those fresh out of training to seasoned agents with decades of experience under their belt. From spending hours on social media to chasing referrals, finding new clients takes up a large amount of time and energy. But for an elite few, attracting sellers has […]

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How Your Smartphone Can Help You Track Expenses and Maximize Tax Deductions

As real estate agents, you are eligible for a host of deductions—from car mileage to meals and entertainment—permitted you keep track of your business-related expenses. However, with so many expenses and so little time, it’s easy to lose receipts, forget what was business and what was pleasure, and miss out on deduction opportunities come tax […]

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Too Many Leads, Not Enough Time? Help Is a Phone Call, Text or Email Away

For better or worse, we’ve been spoiled. In today’s information-ready world, when we need an answer, we expect to get it fast—almost instantly, in fact. Anything else falls short. The real estate industry is no exception. One of the biggest challenges for today’s real estate professionals is responding to leads with lightning speed. Yet, as […]

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Webinar: Same Spend, Double the Closings

Join realtor.com® this week for the next webinar in its Results Series showcasing one broker’s secret to double the closings—with the same spend! Who: Andrew Dorn, national speaker, vice president, Events, realtor.com; Robert Slack, broker/owner, Robert Slack Fine Homes What: Slack will discuss his late career, successful transition into real estate, fueled by online leads […]

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Provide Premium Service That Goes Beyond Experience: All It Takes Is Practice

Many real estate professionals have graduated from the “school of hard knocks” or some form of “OJT,” on the job training, with a trail of successes and failures and a string of transient mentors along the way, months or even years after they have obtained their real estate license. For better or for worse, this […]

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5 Habits That Boost Productivity, Generate Leads and Lead to Success

Many people want to know the secret to success. In reality, there is no secret to reaching lasting success; however, if you take a hard look at your habits, you’ll see what’s holding you back from becoming more successful. Our habits—those things we do automatically every day—can either help or hinder us on our journeys […]

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Staying on Top with Technology and Coaching

In the following interview, Leah Wolfe-Kraemer, managing broker of Realty ONE Group Goodyear in Goodyear, Ariz., discusses agent development, market conditions and technology. Region Served: Southwest Valley Years in Real Estate: 12 Number of Offices: 1 Number of Agents: 340 Average Time on Market: 69 days Average Sales Price: $227,339 What is your go-to time […]

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5 Disciplines to Make 2017 Your Best Year

No matter how good or bad the year 2016 was for your business, 2017 is going to be insanely profitable—but only if you have the five disciplines you need to seize those opportunities, says Tom Ferry, CEO of Ferry International and best-selling author of Life! By Design. The good news is, it’s not too late […]

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