The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition. What is a domain extension? Your website domain extension is everything after […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Ask the Expert: How Can I Keep Lines of Communication Open With Clients and Prospects?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: What methods are most effective in keeping the lines of communication open among current clients and potential customers? A: Communicating with past and future clients is key when it comes to success in the real estate industry. Aside from having a website […]

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Ask the Expert: How Do Global Clients Differ From Domestic Clients?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do global clients differ from domestic clients? A: Working with global clients brings a unique set of challenges that real estate professionals working with domestic buyers don’t typically worry about. From establishing creditworthiness for financing […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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The ‘New’ Home Should Be a Powerful Content Engine

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains for more than 25 years, it is safe to say it is […]

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Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more credentials called designations and certifications. In total, there are 26 NAR designations and certifications. Each of these individual […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?

Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the […]

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How to Create a Geographic Farm and Win More Listings

Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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