The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Realtor.com Results Summit Zeroes In on Agent Productivity

Realtor.com®’s upcoming annual Results Summit, “Break / Through,” will zero in on agent and team productivity, with more than 50 top sales professionals revealing insights for success. The two-day event takes places Sept. 18-19 at the Cosmopolitan of Las Vegas. Register. Breakout sessions at the event cover topics including lead generation and conversion, developing engaging […]

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Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition. What is a domain extension? Your website domain extension is everything after […]

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The Power of Empathy in Business and Employee Retention

Empathy is the ability to share the feelings of another and to imagine how you would feel or think in another’s shoes, and it’s vital in establishing personal relationships. Recent studies even indicate its pertinence to our professional relationships in the workplace. This form of empathy, often referred to as “corporate empathy,” is a skill […]

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Break on Through…to the Broker Side

You’re a top-producing real estate agent, expanding your client roster, surpassing your sales goals and living the good life. But why stop there? For these Engel & Völkers license partners—the company’s term for broker/owners—reaching the pinnacle as a sales associate led to making the decision to become owners and manage their own shop. For many, […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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Study: Dedication Valued Most by Homebuyers and Sellers

Homebuyers and sellers gave real estate professionals who exercised dedication high marks in J.D. Power’s recently released Home Buyer/Seller Satisfaction Study. Satisfaction, the study found, is determined by the amount of time the real estate professional invests in keeping the client informed, and the real estate professional’s responsiveness to client concerns and questions. Homebuyers place […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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Predictive Analytics: The Next Big Thing in Real Estate?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Life Hacks Using Smart Home Devices 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? In this first article of a three-part series, learn all […]

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Make REALTOR® Safety a Priority Year-Round With Tips From NAR

The National Association of REALTORS® (NAR) is committed to keeping our members safe and empowering them with the knowledge and awareness to avoid risky situations. As part of that commitment, NAR offers helpful weekly safety tips for REALTORS® throughout the year. It’s always a good time to review your office safety protocols. Build a culture […]

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Cutting-Edge Customization

When you operate a tech-savvy, cloud-based brokerage with a fresh business model, partnering with vendors who can accommodate your unique needs is critical. For Josh Harley’s Fathom Realty, located in 18 states and covering over 35 MLSs, finding a custom website firm to help build his mostly-virtual company’s web presence was a tall order. Luckily […]

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Penny Nathan: Raising the Standard for Success

Penny Nathan’s career in real estate began in 2000 when she started selling homes in San Diego. Today, she serves as president and CEO of Ascent Real Estate, Inc. “Real estate first drew my attention as a business in which I would have a deep, intrinsic interest,” says Nathan. “It offers the stability that homeownership […]

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Master Your Team Meetings in 7 Steps

As a broker, you may hold regular meetings with your team to check in. These meetings give you the opportunity to meet with your agents and share any wisdom and insight you may have to help them in their current transactions. However, over time you may feel as if the meetings are becoming monotonous and […]

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Keep the Focus on Agent Productivity

It’s that time of year. The major 2017 real estate reports have been released, tallying the numbers and shining the spotlight on the biggest and most productive real estate brokerages across the country. Among the most significant of these, of course, is RISMedia’s Power Broker Report, ranking the nation’s brokerages according to sales volume and […]

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Robin Dickson: Meeting Challenges With Training and Technology

Those who live and work in San Francisco’s luxurious East Bay understand that when a home goes on the market in the area, it doesn’t last very long, and the price is usually high. Robin Dickson, executive vice president of J. Rockcliff REALTORS®, has been working in the area for a long time, and has […]

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8 Essential Strategies for Achieving Business Longevity

Everyone who starts or leads a business dreams of passing it along to the next generation, but few are successful in making it happen. Every year, countless businesses and organizations fail. Excuses are made and fingers are pointed. Long-term success takes more than hard work and a little luck. Leaders and entrepreneurs who achieve exceptional […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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Find Top Talent and Bring ‘Em on Board

One of the biggest challenges brokers face in today’s real estate climate is recruiting—building a team of committed agents who not only have serious sales chops, but also fit in with the company culture. Not easy, to say the least. So as you continue your search for solid candidates, here are a few key things […]

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How to Generate 86 New Transactions Every Year

How many times have you had one of your friends list or buy with another agent simply because they didn’t think of you at the critical moment of making that decision? Seeing another agent’s sign in your past client’s or friend’s front yard can be bone-crushing, but the truth is, most agents don’t deploy a […]

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Charlie Bengel, Jr.: A Top-Producing, Community-Centric Culture

With a new president in the White House this year, Charlie Bengel, Jr., CEO of RE/MAX Allegiance, serving the immediate D.C. metro market, admits that there are concerns about decisions that may impact proposed cuts to some federal agencies. “We’re waiting to see what actually comes of some of the proposals, but, as a business […]

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Buyer Mastery Through Buyer Consultation

Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that can be done repeatedly. A well-prepared buyer consultation must flow. Its main […]

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Ask the Expert: How Can I Keep Lines of Communication Open With Clients and Prospects?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: What methods are most effective in keeping the lines of communication open among current clients and potential customers? A: Communicating with past and future clients is key when it comes to success in the real estate industry. Aside from having a website […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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Serving Southeast Asia With Expertise and Education

Headquartered in Kuala Lumpur, Rahim & Co International is in its 41st year of delivering real estate services to local clients and investors from around the world. Despite market challenges, including housing affordability, Director of Research Sulaiman Saheh is capitalizing on Malaysia’s many market opportunities. Find out more about the firm’s success in this interview […]

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Advice From a Master: Be ‘Violent’ With Your Routine

Way back in 1996, I was finding my way in the world. Newly licensed in real estate, I was terrified and excited. I was also broke, in debt and thrilled to receive my first pager. It feels like yesterday, only today I’m very different. My lessons and experiences, my research and circumstances, my failures more […]

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Coaching for Consistent Success

Real estate, like professional sports, is a highly-competitive, team-oriented business that features many standout players. Like the coach who needs to get everything from their athletes and the professional who wishes to leverage the most from their talent, successful coaching comes from knowing yourself and the affiliated agent you’re mentoring, and neither of you trying […]

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Ask the Expert: How Do Global Clients Differ From Domestic Clients?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do global clients differ from domestic clients? A: Working with global clients brings a unique set of challenges that real estate professionals working with domestic buyers don’t typically worry about. From establishing creditworthiness for financing […]

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Bypassing the Competition to Get in Front of Leads

William Underwood has been in the real estate game since 2008, having more than 20 years of experience in all phases of consumer and corporate financial services. He currently works as a loan officer for American Financial Network, Inc., based in Levittown, Pa. “When I decided to buy my home, a mortgage broker could not […]

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Direct-Mail Marketing Key to Nurturing Relationships With Past and Future Clients

Nurturing relationships and positioning yourself as the expert in the field of local real estate is critical when it comes to developing the top-of-mind awareness needed to keep your listing pipeline full. With various farming techniques to choose from, real estate professionals are often overwhelmed when determining which strategy will bring them the most success. […]

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Operational Excellence: Does Your Back Office Align With Your Back Pocket?

Join RISMedia for this month’s FREE ACE Webinar, which will discuss how to cultivate operational excellence, beginning with the back office. What: RISMedia’s ACE Webinar Series – Operational Excellence: Does Your Back Office Align With Your Back Pocket? Sponsored by When: Wednesday, June 21, 2017 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Use Hyper-Targeted Marketing to Create Connections

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? […]

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Hello, You’ve Been Hacked

Will your E&O policy cover you if your brokerage’s intranet site is locked by ransomware? Imagine this scenario: An agent arrives at her office to find the company’s intranet site locked with a message on the screen from a hacker demanding ransom. There’s no reason for panic because, in addition to having a standard errors […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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Growing Your Business in Unpredictable Times: Don’t Miss RISMedia’s 2017 CEO Exchange

Over 225 of the most powerful and successful real estate leaders will take to New York City this September for RISMedia’s 2017 Real Estate CEO Exchange, “Growing Your Business in Unpredictable Times.” The exclusive, day-and-a-half-long event, taking place Sept. 12-13 at the prestigious Harvard Club, will share strategies for increasing business and operating a profitable […]

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Organization Leads to Success

No matter what city you work in, you should know which real estate agents are at the top of their game. These are the agents who consistently rank among the top 100 agents in your market. What makes them so successful? Here’s a roadmap to follow so that you can join that elite group of […]

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Supporting Clients With a Superior Home Warranty

For Glenn Hanon, associate vice president of Shorewest REALTORS®, nothing is sweeter than knowing his client is happy and well taken care of. A third-generation REALTOR®, Hanon has been working in the industry since 1988. His grandfather began his real estate career in 1957; helping people find and sell homes, quite literally, runs in the […]

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3 Steps to Take Now to Make Next Year’s Taxes Easier

Tax time is, for many, one of the most stressful times of the year. But if you sit back and relax completely after filing your annuals, this may be part of the problem. In order to reduce stress at tax time, it’s important to prep ahead—especially if you spent the two weeks leading up to […]

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The Future of Small Businesses

With limited employees, capital and resources, small businesses are hit the hardest by rigorous regulations, and the expense of compliance often poses sustainable growth roadblocks for the entrepreneurs who need it most. The following months could prove especially pivotal for small business owners due to the growing possibility of new legislation and regulations. Access to […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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Teamify: When and Why to Build a Real Estate Team

Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. Team-building experts Jim Remley and James Colburn make answering those questions much less of a struggle. Remley and Colburn are co-authors of the upcoming book, “Teamify,” which they describe as the “no headache, step-by-step guide to creating a […]

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Maximize Your Emotional Intelligence

When you work by referral, your relationships drive your business. The better you connect with your clients, the more referrals you’ll get and the more business you’ll have. At the center of it all is emotional intelligence, or EQ. A high EQ will not only help you build the foundation of your relationships with your […]

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Survey Results: Readers Weigh In on Business Finance Management

As a real estate professional and independent contractor, you’re likely all too familiar with the time and attention it takes to manage your day-to-day business finances, as well as keep on top of your taxes throughout the year. You may be a receipt-saver or a DIYer, or maybe you use a financial software platform, or […]

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The ‘New’ Home Should Be a Powerful Content Engine

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains for more than 25 years, it is safe to say it is […]

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Keep Eyes off Your Prize: Why Multi-Factor Authentication Is a Real Estate Must

There’s no time to waste in today’s real estate market. For clients to successfully win a bidding war, transaction documents have to move faster than the competition. That’s why real estate professionals across the country are turning to digital tools like e-forms and electronic signatures to close more deals in less time. Taking the digital […]

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Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more credentials called designations and certifications. In total, there are 26 NAR designations and certifications. Each of these individual […]

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Providing Clients a Full-Service Experience Key to Continued Success

In the following interview, Michael Lunden, broker/owner with Sellstate Realty Pros in Greenwood Village, Colo., discusses the benefits of the Sellstate model. Region Served: The south metro area of Colorado Years in Real Estate: 20 Number of Offices: 1, with 2 slated to open this summer Number of Agents: 30 What is it about the […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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Leading Into the Future: A Purposeful Transition

When a 30-year-old company thinks about the future, it’s always important to reflect on the past. For ERA Colonial Real Estate, based in Harker Heights, Texas, that process involved a series of conversations between father and son. Dennis DeWine founded the firm in 1987 and worked tirelessly to build his business. His son, Tom DeWine, […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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A Strong Economy Spurs Real Estate Success in Germany

According to Daniel Ritter, CEO of Von Poll Immobilien/Von Poll Real Estate, Germany has a lot to offer real estate investors, including a strong economy, low unemployment, an excellent infrastructure and a “reliable and functioning political and legal system.” In the following interview, Ritter shares what makes his firm successful, strategies that mirror those of […]

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Why Opening a Brokerage of Your Own Is the Next Move for Your Business

For any successful real estate agent, there comes a time when you inevitably ask yourself, “What’s next?” Even at the pinnacle of a sales career in real estate you still need to think about your next move and how to continue to expand and grow a business asset. Attend any real estate conference, training class […]

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Franchise Models Provide Alternative to Faster Success

In the following interview, Lou Gonzalez, president of Realty ONE Group Affiliates in Irvine, Calif., discusses the franchise model that serves as the foundation of Realty ONE Group’s success. Region Served: National Years in Real Estate: 33 Number of Offices: 80 Number of Agents: 8,800+ Most Effective Way to Motivate Agents: Show them that they […]

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3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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10 Most Common Real Estate IRA Questions Asked by Investors

Investing in real estate with your self-directed IRA isn’t too different from a regular real estate purchase; however, there are important rules and processes that you must follow to do it right. This is why when it comes to Real Estate IRAs, people have lots of questions. We’ve collected some of those questions asked by real […]

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Redefining Leadership

In May 1990, I was commissioned as a Second Lieutenant in the United States Army—third-generation American, third-generation member of the armed forces. I earned this commission after completing four years of Reserved Officers Training Corps (ROTC) coursework and training during college…and that was just the start of my military education. I learned a great deal […]

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RE/MAX United: Where Productivity Is Priority

Whether it’s the local inventory shortage or the state of the national economy, Tom Rich doesn’t spend a lot of time trying to predict the future—and for good reason. With a company culture that revolves around agent training, collaboration and access to leadership, the broker/owner of Rockford, Mich.-based RE/MAX United has created an environment where […]

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Your Game Plan for a Lucrative Business Minus the Burnout

The real estate industry is a great industry; its low barrier to entry and unlimited income potential, plus the fact that you can be your own boss, is what ultimately attracted me to the business. So, why do many agents struggle to find their footing for the first few years and end up leaving the […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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6 Dos and Don’ts of Navigating the Busy Season

Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise, up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful […]

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Take a Bow and Reclaim Your Rightful Place

Get ready for a news flash: Real estate is a really hard business. I’ve been in the game for 13 years and have seen the changes, including the incredible rise of Zillow and realtor.com®, along with the impact the Keller Williams model has made—and somehow, as Todd Frankel wrote in the Washington Post, the internet […]

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Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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Ask the Expert: How Can I Make More Money?

Today’s Ask the Expert column features Arthur Darmanin, CEO of Sellstate Realty Systems Network, Inc. Q: I’m working hard, but not making enough money. How can I turn this around? A: If you’re falling into this category, you’re not alone. Thousands of agents wake up every day trying to figure out how they can make […]

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Knowledge Reigns Supreme in Resort and Second-Home Marketplace

Louis Price, a REALTOR® with Coldwell Banker in New Buffalo, Mich., has seen his business gravitate toward second homes over the last several years. Serving the Lake Michigan area, his client base trends toward second-home seekers from Chicago who are looking for homes by the lake. That’s why when Price first learned about the Resort […]

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How Culture Can Help Define Your Office Success

The value of culture is often hard to measure, but is undoubtedly one of the most important aspects of any successful organization. Culture is often confused with environment. While a physical office space may be bright and colorful, the true culture of that space is defined by the people, their habits, their hearts and minds. […]

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The Power of a Team

I often hear from experienced and successful agents that they’re not sure if they want a big team. Let’s address that first by saying we’re all teams at some level. Because of the complicated nature of the real estate business, it would be very difficult to do business without the help and support of others. […]

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How to Have a More Modern Office: Alternative Work Arrangements

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Angelina Jolie Enters Escrow in Los Feliz Square Footage: It’s Not the Size That Counts, but How You Use It 6 Things Professional Burglars Don’t Want You to Know In modern office settings, the 9-to-5, Monday-through-Friday work […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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The Greening of the MLS

The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to price properties and identify the value of the features within. They know that the sale price of […]

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The Evolution of Teams

Real estate teams are constantly evolving, but like it or not, they’re here to stay. I’ve been a team leader for over 27 years, and I can tell you that teams are getting bigger, and they’re dominating real estate markets across the country. Not all teams are what we call mega-teams. In fact, a team […]

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Window to the Law: CFPB Consent Orders for RESPA Violations

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Watch the new Window to the Law video from the National Association of REALTORS® (NAR) […]

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Why Philanthropy and Charitable Action Matter to Your Business

Doing good for the community and doing well financially go hand in hand when it comes to business. According to a 2013 study by Echo Research, 82 percent of U.S. consumers consider corporate social responsibility (CSR) when deciding which products or services to buy and where to shop. For real estate agents, there are even more […]

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Keeping Your Brokerage on the Right Side of the Law

Running a real estate brokerage involves many responsibilities, including staying on top of ever-evolving legal issues. Fortunately, brokers can rely on extensive legal resources from the National Association of REALTORS® (NAR) to make sure they’re covering all the bases. Among the most beneficial resources for brokers: Window to the Law Videos Each month, NAR issues […]

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Ask the Expert: How Do I Build a Global Practice?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they’re moving into your local market, Americans searching overseas, or foreign-born living in your area […]

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Upping the Ante With an Improved and Enhanced Online Presence

For Wyllys Mann, director of Strategic Innovation at Baird & Warner, an independent real estate firm serving the greater Chicagoland area, the decision to partner with Zillow Group to improve and enhance the brand’s online presence—as well as that of their 2,200-plus agents—was not only a no-brainer, but one that’s proven to be advantageous across […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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Dubai: The Melting Pot of the Middle East

Known for its ultramodern architecture—including the world’s tallest building, the Burj Khalifa—and luxury lifestyle, Dubai has become the most populous city in the United Arab Emirates (UAE), a global destination and the business hub of the Middle East. All of this serves to make Dubai and its surrounding areas destinations for compelling real estate investments […]

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Finding Quality Leads With Homes.com

Chuck Fleischer is no real estate newbie. Broker/owner and Certified Expert Advisor® with RE/MAX Associates of Dallas, he’s been in the industry since the early ’90s. In that time, the Texas native has dabbled in everything from commercial properties to land acquisition, luxury construction, and even house flipping. Over the past 25 years, he’s learned […]

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Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?

Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the […]

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Teams Are the Future

The word ‘team’ in real estate sales has been a fad, a necessity, and highly misunderstood. First and foremost, real estate agents have always worked in a team environment. Even when working alone, real estate agents partner with escrow, title and closing attorneys, mortgage and loan professionals, insurance suppliers, inspectors, home warranty vendors and many […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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The 6 Best Ways to Build Your Team

As a broker, one of your biggest challenges is creating a successful, well-functioning team that gets behind the goals you’ve set and culture you’ve created for your business. Jim Rohn famously said, “You are the average of the five people you spend the most time with.” The people you spend the most time with influence […]

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Expanding Your Business Through Innovation

Every entrepreneur knows the age-old business advice: study your market, know your competition, have a business plan—as well they should. It’s decisive advice that works. But what can you do when you have invested in proven business strategies for years, built your business on them, and your profits suddenly plateau? In a 2015 blog post, […]

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Opportunities to Make a Home Green Exist on a Spectrum

The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of existing homes. In […]

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Efficiency and Innovation Key to Remaining on the Cutting Edge of Success

In the following interview, Lynn Chute, designated broker for HomeSmart Realty Group in Greenwood Village, Colo., discusses the local market and plans for expansion. Region Served: Denver and surrounding areas Years in Real Estate: 19 Number of Offices: 3 Number of Agents: 600 What is the most significant trend positively affecting your business right now? […]

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Streamline Your Schedule With Quicken Loans’ Market Manager Team

As a real estate broker, you have a lot on your plate. From keeping your clients and agents happy to staying on top of budding market trends, your day-to-day task list may sometimes feel overwhelming. For Bill Christman, a broker with Weichert, REALTORS® eSolutions in Saint Clair Shores, Mich., streamlining his schedule is necessary in […]

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On Tax Day: 3 Ways REALTORS® Can Make Tax Time Easier

There’s myriad reasons people go into real estate; maybe they like helping people, or viewing and showing houses, or being in charge of their own schedule. However, as independent contractors, it’s important that agents have a solid hold on the financial side of their business, too. This is vital come tax time, arguably one of […]

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Paving the Way to Continued Success With an All-Encompassing Technology Platform

As the competition within the real estate brokerage business continues to heat up, it’s more important than ever for real estate firms to provide their agents an all-encompassing technology package that’s not only in-depth, but also hands-off. Just as critical is listening to your agents and understanding their needs, making sure you find the right […]

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Stephanie Bellanova: Education Lays the Foundation for Success

Those who have been involved in the central New Jersey real estate market for a while know the name Ann Davis, as she’s spent the past three decades as a leading REALTOR® and advocate for the profession. That’s why it’s no surprise that her daughter, Stephanie Bellanova, is exhibiting just as much love for the […]

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Helping Agents Build a Business

In the following interview, Matt van Winkle, founder and CEO of, and an attorney and real estate broker with, RE/MAX On the Lake and RE/MAX Northwest in Washington, discusses his career path, his firm’s culture and marketing strategies, and more. Number of Offices: 6 Number of Agents: 250 Region Served: Greater Seattle Area Please describe […]

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From Busy to Productive: Lessons from a Lead-Generating Pro

One of the biggest struggles real estate agents face is managing their businesses. While many agents create daily to-do lists, they often get so wrapped up in the emergencies that arise that they never get around to what’s most important. As a result, their productivity and profitability suffer, and they end up burned out. They […]

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The 7 Laws of Team-Building Success

Whether you’re a new team leader or an experienced team leader already enjoying a bountiful team harvest from having sown the right seeds of success, you must understand these seven laws because you don’t want to learn them the hard way—by failing. Law of Leverage – Leverage, when used in the context of teams, is […]

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The Importance of In-Person Communication

When it comes to the industry’s hot-topic clients—millennials—communication is becoming a multi-faceted, combined human and tech-driven endeavor. It’s important that we adapt to changing methods and technologies, remembering the importance of in-person communication. We must always have their backs. To be clear, I’m not referring to general business technology, or the back-office platform brokerages need […]

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Superior Service, Satisfied Clients

With 14 years of experience under his belt, including co-founding Petersen Partners with his wife, Jill, Dan Petersen, a REALTOR® with Berkshire Hathaway HomeServices Georgia Properties, understands what it takes to keep buyers and sellers happy. Based on his clients’ experience, HSA Home Warranty has a similar understanding. “Berkshire Hathaway clients have worked with various […]

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Utilizing Every Opportunity

In the following interview, Cathy Griffin, broker of CENTURY 21 Towne & Country in Salisbury, N.C., discusses integrated marketing in her referral- and repeat client-based business. Region Served: Several counties in North Carolina Years in Real Estate: 27 Number of Offices: 2 Number of Agents: 18 Best Tip for Dealing With Difficult Customers: It’s not […]

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