3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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Silicon Valley’s Predictive Analytics to Fuel Leading Real Estate Brand

RE/MAX and HouseCanary Announce Strategic Alliance RE/MAX, LLC, a leading real estate brokerage franchisor, and HouseCanary, a leading modern data analytics company for real estate professionals, this week announced their collaboration that aims to make RE/MAX agents more productive than ever. Data from RISMedia’s 2016 Power Broker Report as well as the 2016 REAL Trends […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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10 Tips for Entering the Drone Zone

Drones offer real estate professionals myriad ways to showcase their listings from a new and inexpensive perspective. Below, real estate photography provider VHT Studios outlines 10 tips for entering the drone zone: 1. Know your strategy. Understand the role drones will play in your marketing efforts, and how to use them effectively. Incorporating drones into […]

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How Your Smartphone Can Help You Track Expenses and Maximize Tax Deductions

As real estate agents, you are eligible for a host of deductions—from car mileage to meals and entertainment—permitted you keep track of your business-related expenses. However, with so many expenses and so little time, it’s easy to lose receipts, forget what was business and what was pleasure, and miss out on deduction opportunities come tax […]

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