The Neuroscience Behind Choosing a REALTOR®

Commentary by Steve Bunker Real estate clients are unlike any other clients—they’re different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they’re certainly making one of the largest financial decisions they’ll ever make. What happens in a real estate […]

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Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Realtor.com Results Summit Zeroes In on Agent Productivity

Realtor.com®’s upcoming annual Results Summit, “Break / Through,” will zero in on agent and team productivity, with more than 50 top sales professionals revealing insights for success. The two-day event takes places Sept. 18-19 at the Cosmopolitan of Las Vegas. Register. Breakout sessions at the event cover topics including lead generation and conversion, developing engaging […]

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Do Domain Extensions Matter?

In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition. What is a domain extension? Your website domain extension is everything after […]

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Real Estate Agents: 5 Ways to Create Shareable Content

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Great Spaces: House of the Rising Sun for Sale How to Create Compelling Property Listings That Generate Sales Home Safety: Best Places to Put Security Cameras It is reported that every day there are two million new […]

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Study: Dedication Valued Most by Homebuyers and Sellers

Homebuyers and sellers gave real estate professionals who exercised dedication high marks in J.D. Power’s recently released Home Buyer/Seller Satisfaction Study. Satisfaction, the study found, is determined by the amount of time the real estate professional invests in keeping the client informed, and the real estate professional’s responsiveness to client concerns and questions. Homebuyers place […]

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How to Leverage Snapchat’s New ‘Snap Maps’ in Real Estate

Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this […]

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Predictive Analytics: The Next Big Thing in Real Estate?

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Life Hacks Using Smart Home Devices 5 Practical Water Conservation Tips to Keep Your Garden Lean and Green Are Shipping Containers the Future of Swimming Pools? In this first article of a three-part series, learn all […]

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How Agents Can Achieve Better Visibility With First-Time Homebuyers

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: For Sale: Pacific Palisades Mansion Built for Former Tycoon The Basics of Buying Investment Properties Great Living on the Great Barrier Reef The media has paid a lot of attention over the past few years to the […]

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How to Generate 86 New Transactions Every Year

How many times have you had one of your friends list or buy with another agent simply because they didn’t think of you at the critical moment of making that decision? Seeing another agent’s sign in your past client’s or friend’s front yard can be bone-crushing, but the truth is, most agents don’t deploy a […]

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Buyer Mastery Through Buyer Consultation

Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that can be done repeatedly. A well-prepared buyer consultation must flow. Its main […]

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Ask the Expert: How Can I Keep Lines of Communication Open With Clients and Prospects?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: What methods are most effective in keeping the lines of communication open among current clients and potential customers? A: Communicating with past and future clients is key when it comes to success in the real estate industry. Aside from having a website […]

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Attract More Millennial Buyers in 3 Easy Steps

It’s no secret that millennial buyers are steadily moving into the housing market. While this generation may have initially focused on renting, many millennials are beginning to see homeownership as a good investment. Now is the perfect time to work with these younger buyers, especially considering that, for the third year in a row, millennials […]

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Advice From a Master: Be ‘Violent’ With Your Routine

Way back in 1996, I was finding my way in the world. Newly licensed in real estate, I was terrified and excited. I was also broke, in debt and thrilled to receive my first pager. It feels like yesterday, only today I’m very different. My lessons and experiences, my research and circumstances, my failures more […]

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Ask the Expert: How Do Global Clients Differ From Domestic Clients?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do global clients differ from domestic clients? A: Working with global clients brings a unique set of challenges that real estate professionals working with domestic buyers don’t typically worry about. From establishing creditworthiness for financing […]

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Direct-Mail Marketing Key to Nurturing Relationships With Past and Future Clients

Nurturing relationships and positioning yourself as the expert in the field of local real estate is critical when it comes to developing the top-of-mind awareness needed to keep your listing pipeline full. With various farming techniques to choose from, real estate professionals are often overwhelmed when determining which strategy will bring them the most success. […]

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4 Tips to Resurrect Stale Listings This Summer

It’s been 90 days and your listing has received little or no attention. This can be very frustrating for your clients, but even more frustrating for you as the expert. In addition to this, you know that the longer the listing sits, interest will continue to diminish. With the market slowing down in many areas […]

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Use Hyper-Targeted Marketing to Create Connections

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? […]

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Building Stronger Client Relationships: 5 Ways to Get Social With It

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 6 Easy DIY Projects That Will Boost Your Home’s Value 5 Cities Millennials Are Flocking To The Most Expensive Home in Hawaii Is for Sale Strong client relationships mean more referrals and loyalty when it’s time for […]

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Organization Leads to Success

No matter what city you work in, you should know which real estate agents are at the top of their game. These are the agents who consistently rank among the top 100 agents in your market. What makes them so successful? Here’s a roadmap to follow so that you can join that elite group of […]

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Supporting Clients With a Superior Home Warranty

For Glenn Hanon, associate vice president of Shorewest REALTORS®, nothing is sweeter than knowing his client is happy and well taken care of. A third-generation REALTOR®, Hanon has been working in the industry since 1988. His grandfather began his real estate career in 1957; helping people find and sell homes, quite literally, runs in the […]

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3 Steps to Take Now to Make Next Year’s Taxes Easier

Tax time is, for many, one of the most stressful times of the year. But if you sit back and relax completely after filing your annuals, this may be part of the problem. In order to reduce stress at tax time, it’s important to prep ahead—especially if you spent the two weeks leading up to […]

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The Future of Small Businesses

With limited employees, capital and resources, small businesses are hit the hardest by rigorous regulations, and the expense of compliance often poses sustainable growth roadblocks for the entrepreneurs who need it most. The following months could prove especially pivotal for small business owners due to the growing possibility of new legislation and regulations. Access to […]

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3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. […]

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Teamify: When and Why to Build a Real Estate Team

Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. Team-building experts Jim Remley and James Colburn make answering those questions much less of a struggle. Remley and Colburn are co-authors of the upcoming book, “Teamify,” which they describe as the “no headache, step-by-step guide to creating a […]

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Maximize Your Emotional Intelligence

When you work by referral, your relationships drive your business. The better you connect with your clients, the more referrals you’ll get and the more business you’ll have. At the center of it all is emotional intelligence, or EQ. A high EQ will not only help you build the foundation of your relationships with your […]

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Survey Results: Readers Weigh In on Business Finance Management

As a real estate professional and independent contractor, you’re likely all too familiar with the time and attention it takes to manage your day-to-day business finances, as well as keep on top of your taxes throughout the year. You may be a receipt-saver or a DIYer, or maybe you use a financial software platform, or […]

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Keep Eyes off Your Prize: Why Multi-Factor Authentication Is a Real Estate Must

There’s no time to waste in today’s real estate market. For clients to successfully win a bidding war, transaction documents have to move faster than the competition. That’s why real estate professionals across the country are turning to digital tools like e-forms and electronic signatures to close more deals in less time. Taking the digital […]

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Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more credentials called designations and certifications. In total, there are 26 NAR designations and certifications. Each of these individual […]

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How Brokerages Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a […]

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Why Opening a Brokerage of Your Own Is the Next Move for Your Business

For any successful real estate agent, there comes a time when you inevitably ask yourself, “What’s next?” Even at the pinnacle of a sales career in real estate you still need to think about your next move and how to continue to expand and grow a business asset. Attend any real estate conference, training class […]

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10 Most Common Real Estate IRA Questions Asked by Investors

Investing in real estate with your self-directed IRA isn’t too different from a regular real estate purchase; however, there are important rules and processes that you must follow to do it right. This is why when it comes to Real Estate IRAs, people have lots of questions. We’ve collected some of those questions asked by real […]

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Your Game Plan for a Lucrative Business Minus the Burnout

The real estate industry is a great industry; its low barrier to entry and unlimited income potential, plus the fact that you can be your own boss, is what ultimately attracted me to the business. So, why do many agents struggle to find their footing for the first few years and end up leaving the […]

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6 Steps to Massively Improve Your Marketing and Branding

Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation […]

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Harnessing the Real Power of Data

As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market 24/7. While we haven’t been able to track down that elusive crystal […]

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6 Dos and Don’ts of Navigating the Busy Season

Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise, up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful […]

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Take a Bow and Reclaim Your Rightful Place

Get ready for a news flash: Real estate is a really hard business. I’ve been in the game for 13 years and have seen the changes, including the incredible rise of Zillow and realtor.com®, along with the impact the Keller Williams model has made—and somehow, as Todd Frankel wrote in the Washington Post, the internet […]

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Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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Ask the Expert: How Can I Make More Money?

Today’s Ask the Expert column features Arthur Darmanin, CEO of Sellstate Realty Systems Network, Inc. Q: I’m working hard, but not making enough money. How can I turn this around? A: If you’re falling into this category, you’re not alone. Thousands of agents wake up every day trying to figure out how they can make […]

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Knowledge Reigns Supreme in Resort and Second-Home Marketplace

Louis Price, a REALTOR® with Coldwell Banker in New Buffalo, Mich., has seen his business gravitate toward second homes over the last several years. Serving the Lake Michigan area, his client base trends toward second-home seekers from Chicago who are looking for homes by the lake. That’s why when Price first learned about the Resort […]

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Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars or conferences where we were told that in […]

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The Greening of the MLS

The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to price properties and identify the value of the features within. They know that the sale price of […]

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Window to the Law: CFPB Consent Orders for RESPA Violations

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Watch the new Window to the Law video from the National Association of REALTORS® (NAR) […]

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Why Philanthropy and Charitable Action Matter to Your Business

Doing good for the community and doing well financially go hand in hand when it comes to business. According to a 2013 study by Echo Research, 82 percent of U.S. consumers consider corporate social responsibility (CSR) when deciding which products or services to buy and where to shop. For real estate agents, there are even more […]

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Ask the Expert: How Do I Build a Global Practice?

Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they’re moving into your local market, Americans searching overseas, or foreign-born living in your area […]

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Looking to Leverage Your Social Media Presence? Shift Your Viewpoint

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take Pet Pampering to the Next Level With These Fabulous Dog Houses Whether you’ve been on social media for a […]

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Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?

Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the […]

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Teams Are the Future

The word ‘team’ in real estate sales has been a fad, a necessity, and highly misunderstood. First and foremost, real estate agents have always worked in a team environment. Even when working alone, real estate agents partner with escrow, title and closing attorneys, mortgage and loan professionals, insurance suppliers, inspectors, home warranty vendors and many […]

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Tax-Tracking Apps That Will Ease Your 2018 Tax Season

If you spend hours each April sifting through every pocket and drawer or searching your car’s nooks and crannies in search of tax deductible receipts and slips of paper with work miles jotted down, it may be time to rethink your tax-tracking strategy. Cut down on next year’s tax prep struggle by knowing which receipts […]

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Expanding Your Business Through Innovation

Every entrepreneur knows the age-old business advice: study your market, know your competition, have a business plan—as well they should. It’s decisive advice that works. But what can you do when you have invested in proven business strategies for years, built your business on them, and your profits suddenly plateau? In a 2015 blog post, […]

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Opportunities to Make a Home Green Exist on a Spectrum

The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of existing homes. In […]

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On Tax Day: 3 Ways REALTORS® Can Make Tax Time Easier

There’s myriad reasons people go into real estate; maybe they like helping people, or viewing and showing houses, or being in charge of their own schedule. However, as independent contractors, it’s important that agents have a solid hold on the financial side of their business, too. This is vital come tax time, arguably one of […]

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From Busy to Productive: Lessons from a Lead-Generating Pro

One of the biggest struggles real estate agents face is managing their businesses. While many agents create daily to-do lists, they often get so wrapped up in the emergencies that arise that they never get around to what’s most important. As a result, their productivity and profitability suffer, and they end up burned out. They […]

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The Importance of In-Person Communication

When it comes to the industry’s hot-topic clients—millennials—communication is becoming a multi-faceted, combined human and tech-driven endeavor. It’s important that we adapt to changing methods and technologies, remembering the importance of in-person communication. We must always have their backs. To be clear, I’m not referring to general business technology, or the back-office platform brokerages need […]

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Superior Service, Satisfied Clients

With 14 years of experience under his belt, including co-founding Petersen Partners with his wife, Jill, Dan Petersen, a REALTOR® with Berkshire Hathaway HomeServices Georgia Properties, understands what it takes to keep buyers and sellers happy. Based on his clients’ experience, HSA Home Warranty has a similar understanding. “Berkshire Hathaway clients have worked with various […]

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Policy Matters: The Resilience of RESPA

With the recent change in political landscape, attacks against the Consumer Financial Protection Bureau (CFPB) are relentless, causing many to question the longevity of the agency charged with regulating consumer financial products. In 2010, in the wake of the U.S. financial crisis, the Dodd-Frank Act created the CFPB as an independent agency designed to protect […]

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Want to Be the Best? Be a Leader First

For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader. A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddie Wilder, broker/owner of ERA Wilder Realty, while waiting on his table. Olson mentioned he was looking […]

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How to Create a Geographic Farm and Win More Listings

Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]

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10 Reasons Green Is the New Normal in Real Estate

The following information is provided by the Center for REALTOR® Development (CRD). In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand that green real estate (also known as efficient, high-performance, sustainable) is the new normal and has reached […]

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3 Top-Secret Strategies That Will Make You a Rock Star

Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, the real estate agent doesn’t carry a high brand of differentiation, as it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” […]

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Connect With Clients Through an Online Content Program

The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real estate professionals; however, brokerage websites and agent profiles are so commonplace that […]

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Zillow Group to Launch New Consumer Brand

In a bold move—and likely a surprise to the 89,000-plus real estate professionals presently paying for its services—Zillow Group announced today its intent to launch a new consumer real estate search portal, RealEstate.com. The portal is “designed for millennial homebuyers,” according to a release about the launch, and will source listings directly from brokerages, franchises […]

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Understanding the Landscape of Short-Term Rental Restrictions

The following information is provided by the Center for REALTOR® Development (CRD). Since around 2008, with the launch of on-demand rental reservation websites such as Airbnb, the short-term rental market has been growing at a very healthy (and, to some, alarming) pace. While short-term rentals benefit their local markets by promoting tourism and revenues, and […]

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Adding Value Every Step of the Way

For more than 20 years, REALTOR® Melissa Stanford, owner of Stanford Realty Company in Savannah, Ga., has been helping consumers in Chatham, Effingham and Bryan counties with their real estate transactions. Over that time, Stanford has seen a host of new opportunities come along claiming to help real estate professionals find buyers and attract listings. […]

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The AI Combining Automated Marketing, Lead Gen and Smart Data

Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation […]

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Power Teams: Reaching Operational Excellence

One of the most urgent business problems a company can face is a lack of operational excellence. BusinessDictionary.com defines operational excellence as “a philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization. The process involves focusing on the customers’ needs, keeping the employees positive and empowered, and […]

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Power Teams: Really? Do I Have To?

As a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this is a question I hear quite a bit. Bottom line: It’s not comfortable or convenient to run your business with operational excellence, or to even move in that direction. Let’s […]

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10 Tips for Entering the Drone Zone

Drones offer real estate professionals myriad ways to showcase their listings from a new and inexpensive perspective. Below, real estate photography provider VHT Studios outlines 10 tips for entering the drone zone: 1. Know your strategy. Understand the role drones will play in your marketing efforts, and how to use them effectively. Incorporating drones into […]

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Data Gets Real: How HouseCanary’s Predictive Analytics Can Raise Your Game

Collaboration with Google Boosts Interest in Real Estate Services As in most industries, data has changed the way real estate professionals do business. From home valuations to local school, business and crime statistics, today’s brokers and agents are armed with a lot of information—consumers have come to expect nothing less. While the industry has come […]

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The Basics of Second-Home Financing

The following information is provided by the Center for REALTOR® Development (CRD). Financing is often the biggest hurdle for second-home buyers and the transaction element of which they are least sure. Here is a quick breakdown of some basics, so that you can help educate your clients. If a second home’s rental income is needed […]

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A New Secret Weapon for Top Producers

Attracting new clients is front and center for most agents, from those fresh out of training to seasoned agents with decades of experience under their belt. From spending hours on social media to chasing referrals, finding new clients takes up a large amount of time and energy. But for an elite few, attracting sellers has […]

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How Your Smartphone Can Help You Track Expenses and Maximize Tax Deductions

As real estate agents, you are eligible for a host of deductions—from car mileage to meals and entertainment—permitted you keep track of your business-related expenses. However, with so many expenses and so little time, it’s easy to lose receipts, forget what was business and what was pleasure, and miss out on deduction opportunities come tax […]

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Too Many Leads, Not Enough Time? Help Is a Phone Call, Text or Email Away

For better or worse, we’ve been spoiled. In today’s information-ready world, when we need an answer, we expect to get it fast—almost instantly, in fact. Anything else falls short. The real estate industry is no exception. One of the biggest challenges for today’s real estate professionals is responding to leads with lightning speed. Yet, as […]

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5 Habits That Boost Productivity, Generate Leads and Lead to Success

Many people want to know the secret to success. In reality, there is no secret to reaching lasting success; however, if you take a hard look at your habits, you’ll see what’s holding you back from becoming more successful. Our habits—those things we do automatically every day—can either help or hinder us on our journeys […]

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5 Disciplines to Make 2017 Your Best Year

No matter how good or bad the year 2016 was for your business, 2017 is going to be insanely profitable—but only if you have the five disciplines you need to seize those opportunities, says Tom Ferry, CEO of Ferry International and best-selling author of Life! By Design. The good news is, it’s not too late […]

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